the guru's blog

A Blog Dedicated to Inform & Educate The Local Business Owner

An effective SEO content strategy gets results

How to Set Up an Effective SEO Content Strategy in 4 Steps

June 7, 2021

The saying, “content is king” has become a cliché in marketing circles — but it still holds true. In order to attract customers to your business, you need to first attract them to your website. And in order to attract them to your website, you must first have some valuable content in place. Developing an…

Writing SEO-Friendly Meta Descriptions in 2021

Meta Descriptions in 2021: SEO-Boosting Best Practices

May 31, 2021

Even though meta descriptions are not weighted heavily in search algorithms, they offer searchers an important glimpse into the content of your website, offering an indirect, but powerful signal to help you rank well in search engine result pages. Here are some SEO-boosting best practices.

building domain authority with backlinks

6 Ways to Build Domain Authority with Backlinks

May 12, 2021

Backlinks essentially act as referrals from other websites, using them to prove your domain authority. Here are 6 ways to acquire more backlinks to build the domain authority of your site.


7 Helpful Steps to Building a Future-Proof Website

April 27, 2021

A future-proof website has the flexibility & longevity to adapt to the changing landscape of ranking algorithms & customer preference. Here are 7 steps to help.

SEO Trends in 2021

8 Highly Effective SEO Trends in 2021 For Your Business

April 15, 2021

To achieve top-ranking SEO performance for your site, staying informed of SEO trends in 2021 is imperative. Here are 8 SEO Trends to leverage for your business.

Core Web Vitals

Can Core Web Vitals Be Improved By a Good Hosting Solution?

March 8, 2021

Learn about Core Web Vitals – the latest ranking signals in Google’s algorithm – and how the right hosting solution can be the difference in getting a passing score. and a ranking boost.

Online Presence

12 Effective Ways to Improve Your Business’s Online Presence in 2021

February 8, 2021

Maintaining an active online presence can do wonders for your business, website traffic & popularity. Here are 12 ways to work on your digital presence today.

Local digital marketing tactics

How to Choose The Most Effective Local Digital Marketing Tactics For Your Business in 2021

January 24, 2021

Most business owners are aware of the various local digital marketing tactics available to them. What they aren’t sure of is which ones are going to be the most effective for their business. The process of prioritizing these tactics can be overwhelming and prevent business owners from creating and implementing the best digital marketing plan…

Customer Marketing

Why You Should Care About Customer Marketing – and 8 Ways to Do it Right

January 11, 2021

Your existing customers are one of your best marketing resources, and by engaging with them properly, you can turn them into brand ambassadors who will bring you even more revenue. Here are 5 reasons to invest in customer marketing and 8 ways to do it well.

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