5 Signs Your Business Needs an SEO Expert

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Choosing The Best Website for Your Business: Essential Considerations for Online Success

Selecting the perfect website for your business is a critical step that should align with your brand’s strategy, customer needs, and long-term goals.

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LocalBizGuru Wins UpCity 2024 National Excellence Award

We are proud to announce that LocalBizGuru is an UpCity 2024 National Excellence Award winner! One of only three Cleveland area national winners!

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One-page vs. Multi-page Website: Deciding the Best Structure for Your Online Presence

Explore the advantages and disadvantages of a one-page vs. multi-page website design to optimize your online presence effectively.

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Website Updates: 5 Key Strategies to Ensure Your Website Stays Updated and Secure

Regular website updates are essential for website functionality & security & are crucial for your business’s online success. Here are five essential tips for keeping your WordPress website safe and up to date.

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7 Reasons Why Your Business Needs a Website Care Plan

A website care plan is a comprehensive website maintenance service package offered by web professionals to ensure your website remains secure, up-to-date, and performing at its best.

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Is SEO Worth It in 2024? Evaluating the Investment in Search Engine Optimization

Is SEO worth it for your business in 2024? Discover the importance of SEO in today’s digital landscape. Evaluate the benefits & make an informed investment decision.

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10 Effective Local Link-Building Tips

Local link building is the practice of earning links from other local websites back to yours with the goal of driving traffic to your website and helping your site rank high for local searches.

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SEO looks like something anyone can do.

Marketing websites post extensive guides about it. Business magazines write articles about it.

The information is out there waiting for you to apply it, right?

The “nailed it” memes showing the difference between pro and amateur attempts at recipes beg to differ.

So let’s jump in and look at the signs you need an SEO expert.

1. You Aren’t an SEO Expert

You don’t hesitate to hire a lawyer or an accountant for your business. Why?

They’re experts who spent years learning their professions. They’ll do the job and do it better than you can do it for yourself.

SEO is no different. Unless you spent years learning the skills that go into it, you’ll struggle more and get lesser results.

No expects a first-year med student to perform complex surgery. It’s not realistic to expect expert SEO results from yourself.

2. Customers Don’t Find Your Site

Your site is up and running. You’re publishing content like clockwork. You’ve implemented the SEO advice you read about.

Despite all of that, customers still aren’t showing up at your site. That’s a problem on two levels.

On the first level, your site doesn’t show up in search engine results. That means your SEO isn’t doing its job.

On the second level, over 80% of people do their research for products and services online. Pair that up with the first level problem and 80% of customers will never find your business.

If you aren’t seeing traffic, you need an SEO expert.

3. Link Building Is Mysterious

Link building is one of the critical elements in SEO. The quality of your backlinks and internal links plays a role in your ranking.

Developing good internal linking is fairly straightforward. You use a judicious number of links between related content and pages on your site.

Backlinks are another story. You need a strategy for creating and sharing high-quality content, guest blogging, and even developing local links.

An expert can help you build that strategy.

4. You Can’t Find Time for SEO

If you’re like most small business owners, you find yourself wearing many different hats and responsible for all aspects of your business.

You can’t create good SEO overnight. It takes a sustained investment of time in several areas, such as:

  • keyword research and selection
  • content creation
  • metrics analysis
  • site modification

If you can’t pour 10-20 hours a week into the work yourself, you need help from an expert.

Beyond that weekly time investment, SEO takes time to start showing results. You can expect to wait 3-6 months before you start seeing a serious uptick in traffic.

5. You Don’t Recognize Blackhat Techniques on Sight

Blackhat vs. Whitehat SEOWhen it comes to SEO, there are legitimate (white hat) and illegitimate (blackhat) tactics and techniques that can be employed.

It’s very easy to get dinged or even banned from a search engine.

There are lots of blackhat SEO techniques floating around out there.

Some of them look harmless, none of them help you. In fact most blackhat tactics hurt your SEO.

A few examples include:

  • keyword stuffing
  • duplicate content
  • link trading, link buying, link farming
  • cloaking text &/or links
  • redirecting to another site or page
  • blog comment spamming

If you can’t spot a blackhat technique on sight, you need an expert’s help.

Parting Thoughts

The abundant information about SEO makes it seem like anyone can do it well. SEO is a skill and skills take time to master.

Bringing in an SEO expert is like hiring any other professional. You do it because they’ll do the job more efficiently and get better results.

LocalBizGuru specializes in digital marketing and SEO. For more info about us or our services, contact us today.

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