The growth of your business is dependent on getting more visitors to your website, but getting organic traffic is more difficult than ever.
Having a great SEO strategy can help you get more organic traffic from search engines. This is why it’s so important to understand everything that affects your ranking on search engines.
One of the biggest factors that help to determine your ranking is domain authority.
What is Domain Authority?
When search engines rank websites on search engine results pages (SERPs), they use a number of factors to determine this ranking.
After all, it’s a search engine’s job to interpret a user’s query and quickly deliver results that are relevant to the search.
Search engines like Google need to have an accurate way of determining whether the content on a website is from a trustworthy and knowledgeable source.
This is where domain authority comes in.
Domain authority measures how accurate and dependable the content found on a website is, and this has a direct impact on how highly a site ranks on SERPs.
The inbound marketing and marketing analytics company Moz came up with the term “domain authority,” along with an authoritative way to measure it. You can use their free tools to measure the domain authority of your site.
Other SEO specialists have come up with similar tools, like Ahrefs’ Domain Rating. They all aim to help you measure the authority of your site.
But how does domain authority affect your search engine ranking?
Google and other search engines use algorithms to analyze website content based on a few factors.
They look at things like the quality of the information presented, the context of the content, and if other sites link to the information found on this site, among other things.
The same factors that search engine algorithms use to rank pages also contribute to a site’s domain authority.
Why is Domain Authority Important?
Having a high level of domain authority will not only rank your website higher on SERPs but can also help to build consumer trust in your brand.
Domain authority is one of the most important parts of a good SEO strategy, and it’s one way to get a leg up on your competition.
While Moz measures domain authority on a scale of 1-100, with 100 as the highest possible score, having a lower score doesn’t necessarily mean your site will rank poorly. This score has more to do with how it compares to the score of the sites you’re competing with.
Even if you only have a domain authority score of 60, sites with a lower score will likely still rank lower on SERPs.
It’s important to regularly assess your domain authority because it’s the closest you’ll get to have a picture of how Google ranks sites. After all, Google’s algorithms are proprietary, so you’ll never be able to see exactly how Google makes ranking decisions.
Because domain authority directly correlates to how pages rank on SERPs, knowing your domain authority can give you some insight into why your website is ranking how it is, especially if those rankings are lower than you’d like.
How do You Build Domain Authority with Backlinks?
Having helpful, relevant, and informative content on your site is a solid strategy when looking to build your domain authority.
But there are other things you can do to give yourself an extra edge, including using backlinks.
When another website links to your website, it’s known as a backlink.
Backlinks essentially act as referrals from other websites, using them to prove your domain authority.
6 Suggestions to Acquiring More Backlinks
But how do you get other websites to link back to yours?
Here are a few suggestions about how to get more backlinks:
- Produce high-quality content.
When you create great content, other sites will be motivated to link to it.
- Use social sharing.
Asking people to share your content on social media can get it in front of a wider audience who may continue to share it further. This is especially effective if you engage and provide value on various forums or social media groups.
- Talk to your network.
Reach out to companies and individuals you may already have a good business relationship with and ask them to include backlinks on their site.
- Use social listening.
Social listening can allow you to listen to what people are saying about your business and your brand. If people are already talking about you, you can reach out to ask for a backlink.
- Reach out to websites relevant to your industry.
Industry blogs or news sites that mention your competitors are a great place to look for backlinks. Introduce yourself to them and your brand, and suggest they include a backlink.
- Write guest posts.
If there’s a blog that is popular in your industry, ask if you can write a guest post. They will likely offer to provide backlinks. If you create an engaging and educational piece of content, you may find more guest posting opportunities.
Use these tips to start getting high-quality backlinks.
It’s necessary to have plenty of valuable backlinks if you want to build your domain authority, increase your organic traffic, convert more visitors, and ultimately, grow your business.
Keep in Mind…
Having a solid SEO strategy is important for any business that wants to see growth. While a great SEO strategy has a lot of different components, getting those backlinks is essential.
Your focus should always be on creating relevant, engaging content that your customers will find valuable.
Great content lets Google know that you’re an authority in your industry, and what you have to say is trustworthy. This will naturally improve SEO, and can also get you the backlinks you need to increase your domain authority.
This means your website and business will be more visible to the audience you want to reach.
As a business owner, it can be tough to keep up with all the latest marketing trends. You have a lot on your plate, and we can help.
If you’re looking for more tips on increasing your domain authority so you can rank higher on SERPs, contact us. LocalBizGuru is a full-service digital marketing agency that can help to create a marketing strategy that works for your business.