Updated March 18, 2019
How does your website stack up to the nearly 2 billion other sites (and counting) existing on the World Wide Web?
A routine website audit can show you where you’re shining and where you need some serious tweaking and work.
With that said, doing it alone may not always be the wisest choice. We’re here to help you figure out if you need an SEO consultant to really dissect what is and isn’t working on your website.
Let’s get into the undertaking of a website audit!
There’s Always Time Involved
No matter how you slice it, ranking to the front page of Google will take some serious time and devotion. It doesn’t happen randomly, even if you have the best services and products in the world.
Keeping that in mind, your website audit (and even just creating and maintaining your website) will obviously take time.
Hiring an SEO consultant simply takes away some of the monotonous and time-consuming tasks that require your success.
With that said, if you’re the type of person who likes to get his hands dirty and try out your own SEO skills, go ahead!
Just don’t delude yourself into thinking that SEO is a one-and-done process. It’s an active, tedious mission, and typically the more you grind, the better the outcome. If you’re not a natural grinder, it may be a sign that outsourcing is a better option.
There’s a Learning Curve
Like it or not, running a good website is so much more than just dynamic content. Creating your website is the first step, but you need to stay vigilant with maintaining it appropriately.
After all, when it comes to ruling the Internet, SEO is king, and internet trends are constantly changing.
That means that the trends that were hot a year or two ago may be completely outdated- or even wrong. Google doesn’t just ignore those errors. It can actually penalize you for your mistakes.
With that said, motivated and disciplined self-learners can absolutely master their own SEO audit.
Those who don’t have the time (or desire) to learn all the nuances may do best with hiring a professional. After all, time spent reading and interpreting SEO may mean time away from your business.
You’ll Have to Interpret The Results
After conducting your website audit, you need to thoroughly understand your results to plan out your next steps.
Some of these tricks may seem obvious, especially when you take advantage of free audit tools. Others may seem more confusing. Fortunately, this is where SEO consultants shine – their job is interpreting your results and showing you how and where you need to improve!
If you have the time and skills or have an in-house SEO to address the issues found in the audit – Great!
If not, the smart play is to reach out to a competent SEO consultant or agency to address and resolve any issues potentially holding your content and site back from ranking well.
Final Thoughts on Hiring an SEO Consultant
Running a business is enough work without adding the management of a thriving website on top of it!
At LocalBizGuru, we’re passionate about helping our customers by providing comprehensive audits and optimal solutions. Check out our budget-friendly plans today, and let’s get your website where you want it to be!