How to Become a Link Building Specialist

A Blog Dedicated to Inform & Educate The Local Business Owner

Recent Posts

UpCity 2024 National Excellence Award

LocalBizGuru Wins UpCity 2024 National Excellence Award

April 26, 2024

choosing between one-page vs. multi-page websites

One-page vs. Multi-page Website: Deciding the Best Structure for Your Online Presence

April 15, 2024

WordPress website updates

Website Updates: 5 Key Strategies to Ensure Your Website Stays Updated and Secure

March 15, 2024

website care plan

7 Reasons Why Your Business Needs a Website Care Plan

February 12, 2024

Is SEO worth it for your business in 2024?

Is SEO Worth It in 2024? Evaluating the Investment in Search Engine Optimization

January 15, 2024

Subscribe Via Email

LocalBizGuru Wins UpCity 2024 National Excellence Award

We are proud to announce that LocalBizGuru is an UpCity 2024 National Excellence Award winner! One of only three Cleveland area national winners!

Learn More

One-page vs. Multi-page Website: Deciding the Best Structure for Your Online Presence

Explore the advantages and disadvantages of a one-page vs. multi-page website design to optimize your online presence effectively.

Learn More

Website Updates: 5 Key Strategies to Ensure Your Website Stays Updated and Secure

Regular website updates are essential for website functionality & security & are crucial for your business’s online success. Here are five essential tips for keeping your WordPress website safe and up to date.

Learn More

7 Reasons Why Your Business Needs a Website Care Plan

A website care plan is a comprehensive website maintenance service package offered by web professionals to ensure your website remains secure, up-to-date, and performing at its best.

Learn More

Is SEO Worth It in 2024? Evaluating the Investment in Search Engine Optimization

Is SEO worth it for your business in 2024? Discover the importance of SEO in today’s digital landscape. Evaluate the benefits & make an informed investment decision.

Learn More

10 Effective Local Link-Building Tips

Local link building is the practice of earning links from other local websites back to yours with the goal of driving traffic to your website and helping your site rank high for local searches.

Learn More

Share This

SEO factors have changed quite a bit, but one concept has always been a critical component in improving your search ranking: Link building. 

A link building specialist can help you earn high-quality backlinks to your website and appear further up on the search results page.

Unfortunately, the concept of link building is easier to understand than to put into practice. It may be difficult to become a link building specialist, but it’s not impossible.

Read below for strategies to help you improve your knowledge and get your site linked to from other places online.

Always Be Learning

If there’s one thing marketers know about SEO, it’s that it’s always changing.
Google, for example, typically
updates its core search algorithm at least once a day. There have also been several major algorithm updates, with names like Panda, RankBrain, and Penguin.

(In fact, the latest major slew of updates this past March was, as Google says, was a “broad core algorithm update” focusing on quality content. )

No one can predict when these changes will occur. The best we marketers can do is to consistently learn about them so that we’re prepared when they do happen.

Frequently check news sites and blogs about SEO to stay current with what’s happening. You can’t claim to be an expert if you don’t know the latest trends in link building and SEO!

Produce Valuable Content

In the rush to build as many backlinks as possible, it’s easy for SEO specialists to forget the foundation for gaining them: Having something worth linking to!
No one is going to want to send their visitors to your page if your site doesn’t offer valuable information or media.

Make sure you’re consistently publishing great content on your website. It’s also worth going back and updating old content from time to time, to keep it relevant and tweak any internal links you may be using.

As we mentioned above, Google rewards good content so the better the quality the higher the likelihood it will rank well. This, in turn, gets more shares and backlinks for your site.

If you worry you don’t have what it takes to produce great content, read my blog on this subject  – How to Blog About Your Business Even if You’re not a Writer – for tips to get you started on the right path.

Network With Others

It doesn’t matter what field or industry you work in – it’s important to get to know others in your space.
Not only does this help you learn about potential competitors and what they’re doing, but it also assists in your efforts to build backlinks.

While you shouldn’t try to barter or make deals to force people to link to your site – these practices can get you penalized – there’s nothing wrong with casually asking if they wouldn’t mind linking back to your site or blog.

Remember to also offer to link to other sites as well: You have to give to get!

Track Your Progress

If you don’t know what your SEO picture currently looks like, how will you know if it’s been improved or not?

Solve this problem by utilizing one of the many free SEO audit tools available online. Create a log file that records your results and update them about once a month to see how your backlink building efforts are going.

For a terrific breakdown on great link building tactics and resources, check out this great post by Neil Patel – “9 Link Building Resources That’ll Increase Your Search Rankings

For a great comprehensive list of SEO tools to help you out with link building and other SEO tasks, check out this helpful post/list by Brian Dean.

If you want an updated SEO Tools guide, Linkio has reviewed 169 tools that would help you find pretty much everything you need to manage your website. Check out their guide here.

Becoming a Link Building Specialist Means Good SEO

No matter what happens in the SEO space, link building will likely continue to be an important element of boosting your search ranking.

For more information on how to rock the search results pages in your specific field or industry, get in touch with one of our marketing gurus today to learn how we can help.

all Categories



Business Blogging


Citations/Business Listings


Content Marketing


Digital Marketing Fundamentals


Email Marketing


Google Business Profile


Link Building


Local SEO


Online Reviews


Search Engine Marketing


Search Engine Optimization


Site Audit & Repair


Small Business Strategies


Social Media Marketing


Video Marketing


Voice Search


Web Hosting


Website Design & Development


Website Maintenance