How to Become a Link Building Specialist

A Blog Dedicated to Inform & Educate The Local Business Owner

Recent Posts

Website Credibility

8 Common Website Credibility Mistakes to Avoid

March 22, 2023

local seo for small businesses

6 Powerful Benefits of Local SEO for Small Businesses

February 24, 2023

Website Conversion Rate Optimization

How To Use Website Conversion Rate Optimization To Increase Your Bottom Line

February 6, 2023

Subscribe Via Email

8 Common Website Credibility Mistakes to Avoid

All businesses need to cultivate high website credibility, both in the eyes of their online audience and for the sake of strong SEO page ranking. But some things can all too easily slip the net when it comes to updating your content, and it’s essential to pay attention. Let’s take a close look at the…

Learn More

6 Powerful Benefits of Local SEO for Small Businesses

Local SEO for small businesses is a potent and crucial component of your digital marketing. Here are six real benefits of implementing a local SEO strategy for small local businesses.

Learn More

How To Use Website Conversion Rate Optimization To Increase Your Bottom Line

Conversion rate optimization is crucial to the success of all websites. You need your users to complete desired actions to have long-term success. Although it is challenging to get right, here are several things you can do to improve your website conversion rate.

Learn More

10 Effective Local Link-Building Tips

Local link building is the practice of earning links from other local websites back to yours with the goal of driving traffic to your website and helping your site rank high for local searches.

Learn More

Share This

SEO factors have changed quite a bit, but one concept has always been a critical component in improving your search ranking: Link building. 

A link building specialist can help you earn high-quality backlinks to your website and appear further up on the search results page.

Unfortunately, the concept of link building is easier to understand than to put into practice. It may be difficult to become a link building specialist, but it’s not impossible.

Read below for strategies to help you improve your knowledge and get your site linked to from other places online.

Always Be Learning

If there’s one thing marketers know about SEO, it’s that it’s always changing.
Google, for example, typically
updates its core search algorithm at least once a day. There have also been several major algorithm updates, with names like Panda, RankBrain, and Penguin.

(In fact, the latest major slew of updates this past March was, as Google says, was a “broad core algorithm update” focusing on quality content. )

No one can predict when these changes will occur. The best we marketers can do is to consistently learn about them so that we’re prepared when they do happen.

Frequently check news sites and blogs about SEO to stay current with what’s happening. You can’t claim to be an expert if you don’t know the latest trends in link building and SEO!

Produce Valuable Content

In the rush to build as many backlinks as possible, it’s easy for SEO specialists to forget the foundation for gaining them: Having something worth linking to!
No one is going to want to send their visitors to your page if your site doesn’t offer valuable information or media.

Make sure you’re consistently publishing great content on your website. It’s also worth going back and updating old content from time to time, to keep it relevant and tweak any internal links you may be using.

As we mentioned above, Google rewards good content so the better the quality the higher the likelihood it will rank well. This, in turn, gets more shares and backlinks for your site.

If you worry you don’t have what it takes to produce great content, read my blog on this subject  – How to Blog About Your Business Even if You’re not a Writer – for tips to get you started on the right path.

Network With Others

It doesn’t matter what field or industry you work in – it’s important to get to know others in your space.
Not only does this help you learn about potential competitors and what they’re doing, but it also assists in your efforts to build backlinks.

While you shouldn’t try to barter or make deals to force people to link to your site – these practices can get you penalized – there’s nothing wrong with casually asking if they wouldn’t mind linking back to your site or blog.

Remember to also offer to link to other sites as well: You have to give to get!

Track Your Progress

If you don’t know what your SEO picture currently looks like, how will you know if it’s been improved or not?

Solve this problem by utilizing one of the many free SEO audit tools available online. Create a log file that records your results and update them about once a month to see how your backlink building efforts are going.

For a terrific breakdown on great link building tactics and resources, check out this great post by Neil Patel – “9 Link Building Resources That’ll Increase Your Search Rankings

For a great comprehensive list of SEO tools to help you out with link building and other SEO tasks, check out this helpful post/list by Brian Dean.

If you want an updated SEO Tools guide, Linkio has reviewed 169 tools that would help you find pretty much everything you need to manage your website. Check out their guide here.

Becoming a Link Building Specialist Means Good SEO

No matter what happens in the SEO space, link building will likely continue to be an important element of boosting your search ranking.

For more information on how to rock the search results pages in your specific field or industry, get in touch with one of our marketing gurus today to learn how we can help.


Business Blogging

Citations/Business Listings

Content Marketing

Digital Marketing Fundamentals

Email Marketing

Google Business Profile

Link Building

Local SEO

Online Reviews