The Guru's Blog

A Blog Dedicated to Inform & Educate The Local Business Owner

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Create the Perfect Landing Page
Website Design & Development
Nachum Langsner

7 Ways to Create the Perfect Landing Page For Your Business Website

A dedicated landing page is a great way to generate more traffic to your website, improve your SEO, and increase brand awareness. Along with this, businesses can increase their chance of converting their leads and building their customer base.
Read on to learn 7 landing page best practices for your website.

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A man sitting at a desk while a woman points at a photo on the computer monitor as they work on image SEO.
Search Engine Optimization
Nachum Langsner

The Importance of Image SEO: 5 Simple Ways to Leverage It

When you consider that Google Images is the 2nd largest search engine in the world, optimizing your images to be found in those searches should be high on your SEO checklist.
In this article, we explore what Image SEO is and 5 ways to leverage it to your advantage.

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A UI developer working on a website refresh
Website Design & Development
Nachum Langsner

How to Complete a Successful Website Refresh in 2022

Refreshing your website is an effective way to improve both the user experience and the technical aspects of your current website without breaking the bank on a complete rebuild and restructuring.

Does your website need a refresh to reach your performance goals for 2022?

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Social media SEO concept; profile picture icons on wooden blocks connected to each other
Search Engine Optimization
Nachum Langsner

Social Media SEO: Separating Bona Fide Facts from Fiction

While effective social media marketing does not directly factor into Google’s ranking algorithm, we explore how improved SEO ranking can be achieved from the secondary signals driven by your social media efforts.
The key is to develop and execute an efficacious strategy.

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factors to consider when creating a website for your business
Small Business Strategies
Nachum Langsner

7 Critical Questions to Ask When Creating a Website for Your Business

Creating a website for your business should be much more than a glorified digital business card.
Therefore, don’t underestimate the potential of a well-designed website and marketing strategy to be the main driver of your business – no matter the industry!
Here are 7 things to consider when building one for your business.

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An effective SEO content strategy gets results
Content Marketing
Nachum Langsner

How to Set Up an Effective SEO Content Strategy in 4 Steps

The saying, “content is king” has become a cliché in marketing circles — but it still holds true.
In order to attract customers to your business, you need to first attract them to your website. And in order to attract them to your website, you must first have some valuable content in place. Developing an SEO content strategy streamlines the entire process of content creation and optimization.

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Writing SEO-Friendly Meta Descriptions in 2021
Search Engine Optimization
Nachum Langsner

Meta Descriptions in 2021: SEO-Boosting Best Practices

Even though meta descriptions are not weighted heavily in search algorithms, they offer searchers an important glimpse into the content of your website, offering an indirect, but powerful signal to help you rank well in search engine result pages. Here are some SEO-boosting best practices.

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