While there are some commonalities in how B2B and B2C brands integrate social media in their social media marketing campaigns, it is essential to note critical differences. These differences impact how the brands create content, strategies, and goals for social media marketing.
The Guru's Blog
A Blog Dedicated to Inform & Educate The Local Business Owner
Local SEO experts have the knowledge and experience to rank your local business and its website high in the search engines for the relevant keywords to improve your business.
There are a lot of different ways to increase your website’s traffic. The methods you choose will depend on your goals and resources.
Here are ten tips to follow and five FAQs and answers about this important subject.
We are proud to reveal that LocalBizGuru has been recognized as a 2022 Best of Ohio Award winner by UpCity! Thank you to all who made it possible!
Small business blogging is still an incredibly effective way to reach your target audience, build thought leadership, and drive sales. In fact, it’s arguable that blogging is more important than ever for businesses in the age of digital marketing.
As online marketing becomes more and more competitive, it’s essential to find ways to set yourself apart from the competition. And one of the best ways to do that is by increasing user engagement on your site.
Before you can start your email marketing campaign, you have to have an email list. For some small business owners, building that email list is an ongoing challenge.
Here are some helpful email list-building tactics to round out a successful digital marketing campaign.
Email marketing is a great & cost-effective platform to promote & grow your business. Discover the top 9 benefits of email marketing for small business success.
We are proud to announce that LocalBizGuru has been recognized as not only one of the best B2B service providers of 2022 in the Cleveland area but also one of the top B2B providers in the United States by UpCity!
This how-to guide will teach you the basics of creating great local landing pages and give you actionable tips and suggestions on how to increase traffic, conversions, and leads with your local landing page.
A dedicated landing page is a great way to generate more traffic to your website, improve your SEO, and increase brand awareness. Along with this, businesses can increase their chance of converting their leads and building their customer base.
Read on to learn 7 landing page best practices for your website.
When you consider that Google Images is the 2nd largest search engine in the world, optimizing your images to be found in those searches should be high on your SEO checklist.
In this article, we explore what Image SEO is and 5 ways to leverage it to your advantage.
How do you make a small marketing budget go big? By getting creative.
Let’s dive into 7 effective, innovative, and low-cost marketing tips for small businesses.
If you’re a business owner you need to learn what website user experience is, why it matters for your business and 6 ways to easily improve the user experience for your website.
Competitive research is the assessment of both strengths and weaknesses of your current and potential competitors so that you can identify any future opportunities or threats.
Here’s a step-by-step guide to effectively doing it on a budget.
Refreshing your website is an effective way to improve both the user experience and the technical aspects of your current website without breaking the bank on a complete rebuild and restructuring.
Does your website need a refresh to reach your performance goals for 2022?
While effective social media marketing does not directly factor into Google’s ranking algorithm, we explore how improved SEO ranking can be achieved from the secondary signals driven by your social media efforts.
The key is to develop and execute an efficacious strategy.
Creating a website for your business should be much more than a glorified digital business card.
Therefore, don’t underestimate the potential of a well-designed website and marketing strategy to be the main driver of your business – no matter the industry!
Here are 7 things to consider when building one for your business.
We are thrilled to announce that LocalBizGuru has been recognized as a Best of Creative & Design, Development, and Marketing & Advertising award winner by UpCity!
Apart from having a professional and well-structured website, proper care and routine maintenance are necessary if you are to thrive and stay ahead of the competition.
Here are 9 reasons why a website maintenance plan is essential for your success.
Where you host your site matters!
When it comes to getting your business online, website hosting is one of the more important things you need.
Here are 6 things to consider when choosing a website hosting provider for your business website.
As a local business, how can you ensure your listing appears in searches for local services? Here are 6 frequently asked questions and answers about local SEO that we encounter in our agency on a day-to-day basis with current and potential clients.
Rather than scramble to adjust your existing content every time Google releases core updates, focus on the consistencies – user experience and content value.
The saying, “content is king” has become a cliché in marketing circles — but it still holds true.
In order to attract customers to your business, you need to first attract them to your website. And in order to attract them to your website, you must first have some valuable content in place. Developing an SEO content strategy streamlines the entire process of content creation and optimization.
Even though meta descriptions are not weighted heavily in search algorithms, they offer searchers an important glimpse into the content of your website, offering an indirect, but powerful signal to help you rank well in search engine result pages. Here are some SEO-boosting best practices.