The Guru's Blog

A Blog Dedicated to Inform & Educate The Local Business Owner

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An effective SEO content strategy gets results
Content Marketing
Nachum Langsner

How to Set Up an Effective SEO Content Strategy in 4 Steps

The saying, “content is king” has become a cliché in marketing circles — but it still holds true.
In order to attract customers to your business, you need to first attract them to your website. And in order to attract them to your website, you must first have some valuable content in place. Developing an SEO content strategy streamlines the entire process of content creation and optimization.

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Writing SEO-Friendly Meta Descriptions in 2021
Search Engine Optimization
Nachum Langsner

Meta Descriptions in 2021: SEO-Boosting Best Practices

Even though meta descriptions are not weighted heavily in search algorithms, they offer searchers an important glimpse into the content of your website, offering an indirect, but powerful signal to help you rank well in search engine result pages. Here are some SEO-boosting best practices.

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Local digital marketing tactics
Digital Marketing Fundamentals
Nachum Langsner

How to Choose The Most Effective Local Digital Marketing Tactics For Your Business in 2021

Most business owners are aware of the various local digital marketing tactics available to them. What they aren’t sure of is which ones are going to be the most effective for their business.
The process of prioritizing these tactics can be overwhelming and prevent business owners from creating and implementing the best digital marketing plan for their business.
To help, here’s a guide on how to choose the best local digital marketing tactics for your business in 2021.

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two-signs-with-arrow-pointing-opposite-directions-reading-facts-and-myths
Digital Marketing Fundamentals
Nachum Langsner

Top 5 Damaging Digital Marketing Myths in 2020

In 2020, digital marketing myths abound.
Unfortunately, believing these myths can have devastating effects on your business success and bottom line.
We’ve compiled and debunked the top 5 myths preventing small and medium-sized businesses from realizing their full potential.

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