Email marketing is one of the most powerful marketing channels out there.
It may not be new and it may not be sexy, but it works. Email works so well that, when done right, it blows most of the other marketing channels out of the water.
Whether you’re just getting into email marketing or are a seasoned pro, keep reading for a quick look at three email marketing tips you can use right now to gain more subscribers and build trust with your audience.
Give Subscribers Real Value
At a time when just about everyone is constantly bombarded with marketing offers, breaking through can be tough.
One of the best ways to break the ice with email is by offering subscribers something of real value. This can be done in two ways:
- Give new subscribers something that can only be had by signing up for your emails
- Give subscribers so much value in your emails that they can’t possibly resist subscribing
One of the most effective ways to build an email list is to give new subscribers a free item or a very compelling discount. This could be a free resource that teaches subscribers more about a topic that’s relevant to your brand or a coupon for a popular product you sell.
Once you’ve hooked a new subscriber, you’ve got to keep feeding them relevant, useful information and offers that keep them interested and engaged with your organization. For some, this might mean a constant stream of coupons, for others it could just be relevant news and useful information.
Get to Know Your Subscribers
Another effective way to build and maintain your email list is by using personalization in your email sends.
While sterile, generic emails can be effective, those that make use of personalization tend to get opened more often and are more effective at converting subscribers into customers.
Personalization can be as simple as including the subscriber’s name in the subject line or body of the email when and where it’s appropriate or advanced as using data to more effectively target subscribers with relevant information and offers.
One of the Best Email Marketing Tips: Test Everything
If you want to add new subscribers and keep the ones you’ve got, you have to put your best foot forward. And the best way to do that is most often found through testing and sorting out what works best.
Try running an A/B test on your email subscription landing page to figure out what’s most effective at getting new subscribers.
And always, always, always test your emails before sending to make sure they’re error-free and effective in the major email clients.
Your Next Email Marketing Campaign
If you’re not taking full advantage of the power of email marketing, you’re missing out. Plug these email marketing tips into your marketing toolkit to start taking full advantage of the platform today.
The great thing about email is that it’s relatively inexpensive and easy to do. For more ways to help take your digital marketing to the next level, check out the rest of our blog.