Frequently Asked Questions
Got Questions? Here are the ones we hear most often. . .
At its core, digital marketing is a blanket term for any form of marketing that exists online. There’s a wide range of tactics and assets that fall under the umbrella of digital marketing.
Some digital marketing assets may include (but are certainly not limited to) a business’ logo, website, social media channels, and blog.
Digital marketing companies, like LocalBizGuru, use tactic like Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing and Pay-Per-Click (PPC) to help clients promote their businesses and make more sales.
SEO (Search Engine Optimization) is the process of optimizing your website to rank higher in search engine results pages. A high ranking, with the goal of being listed on the first page, can increase increase the amount of organic (or free) traffic that your website receives.
There are two types of SEO: on-site SEO and off-site SEO.
On-site SEO addresses items on your own site that will help search engines and users understand what you do as well as tag all the pages on your site.
Off-site SEO is concerned with creating links back to your site and citations about your business in order to help demonstrate relevance and popularity to Google and other popular search engines.
Simply put, local SEO focuses on achieving trusted and localized results in geocentric/location-based searches (for example, “Italian restaurant near me”).
With mobile phones becoming more and more common, these types of searches are becoming a lot more frequent and often result in a map being displayed in the search results.
There are some very specific tactics that can be employed to impact rank performance in location-based search results.
We work with businesses just like yours. We focus on local businesses that need more traffic and customers to buy their products and services.
The common term for this is a SMB, or Small-to-Medium Sized Business.
We work with companies all over the United States in all sorts of sectors, from dentists, insurers, restaurants, and local plumbers, to law firms, photographers and everything in between.
As a small business ourselves we understand and identify with the challenges you face as an SMB owner and are here for you as an asset to help grow your business’ online presence and success.
In order to take the guesswork and opaqueness out of the pricing, we offer upfront pricing for all of our featured digital marketing solutions at lower than competitive rates.
Pricing for extra services we don’t feature on our services page, are charged at an hourly rate of $100.
For more details and information on the supplemental products and services we offer, please call one of our gurus toll-free: 855-970-GURU
No, not at all! All of our contracts and services agreements are on a month-to-month contract. And… there are no hidden fees for canceling…ever.
That said, the steps that we take to improve your traffic take time to have the desired effect and impact. Our local SEO solutions are not a one-and-done proposition. You will only see sustained results with consistency over time.
Anyone who guarantees keyword ranking results is lying. Period. No one can guarantee ranking results, especially with SEO, as there are too many variables since Google’s algorithm is constantly evolving as technology changes.
Check out Google’s official statement:
“No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”
SEO performance isn’t just about keyword rankings. Keywords do not equal organic traffic. Keyword rankings fluctuate on their own due to a myriad of variables including competitor efforts, search engine algorithm updates, and are also largely personalized to location, device and search history. Controlling a ranking is nearly impossible and search engines positions are fickle.
That said, what we can guarantee is that we will follow industry best practices and that we have your best interests in mind with everything that we do. We do guarantee that if you follow our recommendations, search traffic will rise, and our work won’t put you at risk of penalties from the search engines.
All clients and their projects are different. What we have found is that within the first sixty days from the start of the project, most if not all clients will have seen a noticeable improvement in their results.
At LocalBizGuru, we always like to tackle at least some quick win items first so that the project starts to pay off almost immediately, so most clients start to see results more quickly than that.
According to Statista’s recent survey on search engine market share, “In July 2016, Microsoft Sites handled 21.9 percent of all search queries in the United States. During the same period of time, Yahoo had a search market share of 12.1 percent. Market leader Google generated 63.4 percent of all core search queries in the United States and accounted for 89.3 percent of the global search market as of mid-2015.”
Clearly, Google is the proverbial 800-pound gorilla when it comes to search. As a result, we focus our efforts on optimizing sites for Google. Fortunately, a lot of the tactics we use will have a similar positive effect in the other search engines like Bing and Yahoo.
At LocalBizGuru, we like to keep our clients informed, up-to-date and in the loop with what we are doing every step of the way. We send monthly analytics reports outlining performance, as well as completed and upcoming work.
In addition, your account manager will be in constant contact with you making sure your business’ marketing goals and objectives are being met. We are always available to discuss any questions or concerns you may have regarding your project.
Absolutely not! Work that you have paid for remains yours. That said, we cannot be held responsible and will not guarantee they will not be removed or altered by a third party affecting the link and citations integrity or permanence over time.
In a word, yes!
We provide social media and content consulting, as well as social media content and Google My Business posts. While no one is more passionate and knowledgeable about your business as you are, you might not have time to post regularly.
We will happily give training, come up with topics or promotions or find the best social channel for you to use for a particular piece of content. If you have already written your content, we can help it get traction!
That said, should you wish to hand over the reins, arrangements can be made to set up a content marketing campaign and schedule.
For more information, contact one of our Gurus toll-free at 855-970-GURU, to explore the best solution for your business and budget.