What are Inbound Links? Everything You Need to Know
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Local link building is the practice of earning links from other local websites back to yours with the goal of driving traffic to your website and helping your site rank high for local searches.
How can you generate more traffic to your website? What is the key to the success of your website?
There are many SEO (search engine optimization) strategists that will tell you that inbound links are vital to any successful website.
It’s important to know how to legitimately generate inbound links. It takes some time, but it is worth the effort to find the method that works best for you.
What exactly are inbound links? Why should you use them? Read on to learn everything you need to know about inbound links.
What are Inbound Links?
An inbound link, or a backlink, by definition, is a link to your website from another website.
It is when another website uses anchor text and hyperlinks to your site.
For example, maybe someone is writing a blog for a renovation company about painting the walls after the job is complete. They might link to a page on your painting website about different painting techniques.
These links to your site are extremely important for SEO.
When Google or any search engine tracks links back to your site, it indicates that your site has useful and relevant information.
A backlink indexer keeps track of the links to your site so you can see how the links are generating traffic.
Quality vs. Quantity
Can these links be just anything? The answer is no. You want relevant and high-quality links. You can’t fool them by creating or having someone create a bunch of meaningless backlinks to your site.
The quality of inbound links is more significant than the quantity!
What makes an inbound link higher quality? Backlinks from authoritative websites are much more meaningful.
An authoritative website is one that is deemed to have knowledge or expertise on a certain subject. Their information is relevant, factual and up-to-date.
For example, HGTV would be considered an authoritative website about home decorating.
If an article on HGTV used a hyperlink to a page on your site, that would be a high-quality inbound link! Jackpot!
How Do You Generate Inbound Links?
Generating inbound links sounds like a tall order!
If you think about it, though, it doesn’t have to be. If you can provide relevant, poignant, factual, helpful, and up-to-date information that a lot of people need, they will naturally be directed to your site.
You just have to get that info in the right places. Here are some ways to do that.
1. Keep Your Blog Fresh
Update your blog frequently with lots of new information. Keep up with the times. See what is new and happening in the social media world and write about it.
2. Write Guest Blog Posts
If you can get yourself a guest spot on a website that is within your industry, you can offer a great article in exchange for backlinks, or an inbound link to your site.
3. Use Infographics
An infographic lays out all the information in a single visual image. These are easily shared.
If it is well-designed and offers useful information that can be viewed and absorbed quickly, it can potentially go viral. That would surely create some inbound links for your site.
How Can We Help?
Our company is here to help your business make the most of its online presence. With our strategies, we can put your business on the map.
To read and learn more about this important topic, check out some of our other posts on the subject of building inbound links.
- Easy Link Development Strategies for Your Business
- How To Create The Best Backlinks For SEO
- Five Link Building Expert Tips to Improve Your SEO