Think you need a link building expert to improve your backlink profile?
Getting stuck with your current link building strategy?
Trying to find better ways to build those links to your site?
If you’re struggling to make link building work for you, don’t lose hope just yet. There are many ways to build backlinks that you may not have thought about.
Below are 5 link building expert tips that you need to know to start mastering the art of link building.
1. Check Out Your Competitors
Spying on your competitors can be invaluable when it comes to improving your SEO and marketing. Use a competitive analysis tool to see exactly what websites are linking to a particular competitor.
For example, if another site has compiled a list of resources that includes your competitor, take notice. Is there a way you can get your website on this list as well?
When you spot opportunities, consider writing a short message to the site owner, recommending that you be added to the list of resources as well. With any luck, some these sites will happy to add another website to the list.
2. Reach Out to Other Blogs
Writing for your own blog is important, but you should also be reaching out to other blogs and websites. Guest blogging is becoming more popular and is still a very effective strategy for building relationships and getting new links.
If you find a website or blog that is very relevant to your industry or service, check if there is a “Write for Us” page. On this page, the site will outline contributor requirements and show you how to contact them. In other cases, you may need to contact a blog owner directly.
When you write guest posts you will often be allowed to link to your own site within the post or in your author bio. As a result, this can be a great way to get some highly relevant backlinks for your site.
3. Make Use of Broken Links
Any great link building expert also knows how to make use of broken links. It’s a great idea to use a search engine or other tool to find these on the web.
Industry blogs and magazines often have broken links that they simply haven’t noticed yet. If you find a broken link that is related to your industry in an article or webpage, send a message to the site owner. Suggest that they link to your site as a resource.
By sending a message about the broken link you can simultaneously help them out by giving them updated content while also getting a new backlink for your site.
4. Claim Mentions of Your Brand
Another great way to build links is to claim any mentions of your brand across the web. Find out where your site has been referenced on the web by using Google Alerts or a paid tool.
If you find a mention of your business or brand that doesn’t include a link to your site, then this is a great opportunity for you.
When you find a mention, send a quick message to the site owner. Politely ask if they would include a link to the mention so that their visitors will be able to find you. Chances are that if they already mentioned your site they will be happy to comply.
5. Focus on Quality Not Quantity
Not all backlinks are created equally. When you’re focusing your link building efforts, you need to work smart and not hard and realize that not all backlinks are worth having.
Google is always looking for natural backlinks, not schemes. If they suspect you’ve purchased backlinks, you could be penalized. All backlinks should be natural, so they don’t hurt your online rankings. To make sure you don’t make a lot of common backlink building mistakes, check out this step-by-step process on how to build backlinks the right way in 2018.”
Be sure to check the domain authority (DA) of a website to make sure the link will be worthwhile for your website. Links from a site with high domain authority will usually be more valuable to you.
Additionally, be aware that you really only want to be pursuing links from blogs and websites that are relevant to your industry or niche.
Thinking Like a Link Building Expert
By following the tips above you’ll be on your way to becoming a link building expert in time, too. With a few simple tricks and a little bit of outreach, you may find that your link building efforts are finally starting to pay off.
Looking for more help with your local SEO and link building efforts? Contact us today to learn more about what we can do for you.