Digital Marketing Fundamentals
What are Inbound Links? Everything You Need to Know
How can you generate more traffic to your website? What is the key to the success of your website? There are many SEO (search engine
September 17, 2018
The Guru's Blog
A Blog Dedicated to Inform & Educate The Local Business Owner
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Digital Marketing Fundamentals
SEO vs SEM: Understanding the Difference
When you’re learning about digital marketing you can often feel like a waterfall of acronyms is being thrown your way. If you’re just getting started then
September 10, 2018
Online Reviews
Small Business Brand Reputation Management 101
As a small business owner, the opinions of your customers matter more than anything else. While you may feel powerless in the age of online
September 3, 2018
Link Building
4 Link Building Mistakes Every Beginner Should Avoid
Link building is a classic SEO tactic that helps companies improve their rank. But, it’s only effective when implemented correctly. There are all kinds of
August 30, 2018
Digital Marketing Fundamentals
The Only Local SEO Checklist You’ll Ever Need
Updated June 19, 2019 An SEO optimized business website is one of the best tools you can have for improving your search ranking. Once your
August 27, 2018
Digital Marketing Fundamentals
3 Essential Email Marketing Tips to Gain Subscribers Fast
Want to grow your email subscriber list? Check out these 3 essential email marketing tips & you’ll wonder why you didn’t start using these strategies sooner!
August 20, 2018
Digital Marketing Fundamentals
5 Things You Shouldn’t Do When Creating Your YouTube Strategy
Let’s take a moment to talk about your YouTube strategy. We’ve all heard about it–and most of us have probably wasted away at least one
August 16, 2018
Digital Marketing Fundamentals
How to Create a YouTube Marketing Strategy For Your Business
If your business isn’t creating content on YouTube, you’re missing out on a huge marketing opportunity. In fact, there are already more than one billion
August 13, 2018
Local SEO Fundamentals
How to Optimize Your Website For Mobile Users in 5 Steps
Most people in today’s world simply whip out their phone or mobile device to search for information that they need. In fact, common mobile activities
July 16, 2018
Link Building
How To Create The Best Backlinks For SEO
Do you have the best backlinks for SEO success? How much attention have you given to your backlink profile? If not much, then join the
June 20, 2018
Local SEO Fundamentals
Review Feedback: How Customer Reviews Improve Your Brand Reputation
Everyone has heard the phrase good news travels fast. In the business world, however, bad news travels at the speed of light. Reviews are the
May 30, 2018
Digital Marketing Fundamentals
Should You Use An SEO Consultant To Do Your Website Audit?
Updated March 18, 2019 How does your website stack up to the nearly 2 billion other sites (and counting) existing on the World Wide Web?
April 29, 2018
Small Business Strategies
4 Things to Consider When Building a New Website
I have had many meetings with prospective clients over the last few weeks and our discussions have been centered around the building of a new
April 24, 2018
Digital Marketing Fundamentals
How to Become a Link Building Specialist
SEO factors have changed quite a bit, but one concept has always been a critical component in improving your search ranking: Link building. A link
April 15, 2018
Digital Marketing Fundamentals
5 Tips For Proper Online Reputation Management
How much is a reputation worth? $537 billion. If you thought you couldn’t afford to invest in online reputation management, think again. Nurturing your online
April 10, 2018
Local SEO Fundamentals
How to Appear at the Top of a Local Business Directory
Studies reveal that 85% of people use the internet to find businesses near them. Are they finding yours in their search? One way to make
March 29, 2018
Local SEO Fundamentals
5 Local SEO Tips For Small Businesses
In 2015, there were 24.3 million nonemployer businesses in the United States. 97.9 percent of businesses in the United States have less than 20 workers
March 18, 2018
Digital Marketing Fundamentals
5 Digital Marketing Tactics To Help Grow Your Business
Looking to take your digital marketing to the next level? Digital marketing spend is projected to break $118 billion by 2021. With all of us
March 12, 2018
Google My Business
5 Critical Ways Google Business Reviews Can Impact Your SEO
In digital marketing, Google business reviews are too important to ignore. Why? Customers will spend 31% more if there are positive reviews for your business.
March 5, 2018
Digital Marketing Fundamentals
5 SEO Trends You Should Be Following In 2018
Do you have an SEO strategy for 2018? Have you been following the latest SEO trends and adapting how your company is staying ahead of
February 25, 2018
Business Blogging
The Importance Of Building A Strong Brand Reputation
Does your business have a strong brand reputation? Your brand is everything a user associates with your business. It is the first thing they think
February 18, 2018
Local SEO Fundamentals
5 Link Building Expert Tips to Improve Your SEO
Think you need a link building expert to improve your backlink profile? Getting stuck with your current link building strategy? Trying to find better ways
February 11, 2018
Local SEO Fundamentals
Local SEO Solutions: Become the Master of Local SEO
If you are a business that is dependant on local area traffic, then like it or not, you need Local SEO solutions to get found online.
January 28, 2018
Digital Marketing Fundamentals
How to Develop the Best Online Reputation Management Strategy
You don’t need a major public relations nightmare to realize that your company’s image matters to its bottom line. Having an effective online reputation management
January 17, 2018
Search Engine Optimization
5 Signs Your Business Needs an SEO Expert
SEO looks like something anyone can do. Marketing websites post extensive guides about it. Business magazines write articles about it. The information is out there
January 4, 2018