THE GURU'S BLOG

Google Local Service Ads are a specialized advertising format designed specifically for local service businesses. Unlike traditional Google Ads, which…

Google Analytics metrics provide valuable insights that empower you to make well-informed, data-driven decisions regarding your website’s visitors and how…

Incorporating case studies into your digital marketing strategy is essential for demonstrating success, building trust, and enhancing your overall marketing…

In today’s world, password security is crucial for protecting personal & professional information. Here are essential tips and best practices…

Selecting the perfect website for your business is a critical step that should align with your brand’s strategy, customer needs,…

We are proud to announce that LocalBizGuru is an UpCity 2024 National Excellence Award winner! One of only three Cleveland…

Explore the advantages and disadvantages of a one-page vs. multi-page website design to optimize your online presence effectively.

Regular website updates are essential for website functionality & security & are crucial for your business’s online success. Here are…

A website care plan is a comprehensive website maintenance service package offered by web professionals to ensure your website remains…

Is SEO worth it for your business in 2024? Discover the importance of SEO in today’s digital landscape. Evaluate the…

A cluttered website can drive visitors away, while a clean and well-structured site can engage them and keep them returning…

Writing a great blog introduction can be the difference between gaining new followers or losing them before they even start…

In this article, we’ll delve into the top website trust factors you should consider before engaging with a website or…

Videos are one of the most effective ways to communicate with your audience. Here are some video promotion ideas to…

The timeline for SEO results can vary depending on several factors, including your website’s current state, the competitiveness of your…

Despite SEO’s importance, many website owners make common SEO mistakes that can negatively impact their search engine rankings, leading to…

Making your website stand out is crucial in today’s digital age where competition is fierce. By implementing the tips and…

The very first step in getting clients and appointments to your therapy practice is being found. Here are 7 effective…

A well-designed website is one way to maintain a firm grip on the rapidly expanding market. In this article, we’ll…

You need a strong online presence to reach a wider audience & market your therapy practice. Know the essential features…

Video content helps create more personal and meaningful interactions, which not only strengthen your brand but also ultimately lead to…

On-page SEO is the process of optimizing pages on your website for the search engines. It’s one of the foundational…

All businesses need to cultivate high website credibility, both in the eyes of their audience and for strong SEO page…

Local SEO for small businesses is a potent and crucial component of your digital marketing. Here are six real benefits…

Conversion rate optimization is crucial to the success of all websites. You need your users to complete desired actions to…

Local link building is the practice of earning links from other local websites back to yours with the goal of…

While there are some commonalities in how B2B and B2C brands integrate social media in their social media marketing campaigns,…

Local SEO experts have the knowledge and experience to rank your local business and its website high in the search…

We are proud to reveal that LocalBizGuru has been recognized as a 2022 Best of Ohio Award winner by UpCity!…

There are a lot of different ways to increase your website’s traffic. The methods you choose will depend on your…

Small business blogging is still an incredibly effective way to reach your target audience, build thought leadership, and drive sales.…

As online marketing becomes more and more competitive, it’s essential to find ways to set yourself apart from the competition.…

Before you can start your email marketing campaign, you have to have an email list. For some small business owners,…

Email marketing is a great & cost-effective platform to promote & grow your business. Discover the top 9 benefits of…

We are proud to announce that LocalBizGuru has been recognized as not only one of the best B2B service providers…

This how-to guide will teach you the basics of creating great local landing pages and give you actionable tips and…

A dedicated landing page is a great way to generate more traffic to your website, improve your SEO, and increase…

When you consider that Google Images is the 2nd largest search engine in the world, optimizing your images to be…

How do you make a small marketing budget go big? By getting creative. Let’s dive into 7 effective, innovative, and…

If you’re a business owner you need to learn what website user experience is, why it matters for your business…

Competitive research is the assessment of both strengths and weaknesses of your current and potential competitors so that you can…

Refreshing your website is an effective way to improve both the user experience and the technical aspects of your current…

While effective social media marketing does not directly factor into Google’s ranking algorithm, we explore how improved SEO ranking can…

Creating a website for your business should be much more than a glorified digital business card. Therefore, don’t underestimate the…

We are thrilled to announce that LocalBizGuru has been recognized as a Best of Creative & Design, Development, and Marketing…

Apart from having a professional and well-structured website, proper care and routine maintenance are necessary if you are to thrive…

Where you host your site matters! When it comes to getting your business online, website hosting is one of the…

As a local business, how can you ensure your listing appears in searches for local services? Here are 6 frequently…

Rather than scramble to adjust your existing content every time Google releases core updates, focus on the consistencies – user…

The saying, “content is king” has become a cliché in marketing circles — but it still holds true. In order…

Even though meta descriptions are not weighted heavily in search algorithms, they offer searchers an important glimpse into the content…

Backlinks essentially act as referrals from other websites, using them to prove your domain authority. Here are 6 ways to…

A future-proof website has the flexibility & longevity to adapt to the changing landscape of ranking algorithms & customer preference.…

Learn about Core Web Vitals – the latest ranking signals in Google’s algorithm – and how the right hosting solution…

Maintaining an active online presence can do wonders for your business, website traffic & popularity. Here are 12 ways to…

Most business owners are aware of the various local digital marketing tactics available to them. What they aren’t sure of…

Your existing customers are one of your best marketing resources, and by engaging with them properly, you can turn them…

In 2021, SEO copywriting is a marketing method that your company can’t afford to be missing. Here’s what SEO copywriting…

Speeding up your website’s load time with a good web hosting solution is key to bringing in more visitors and…

Reasons for prioritizing ADA website compliance are numerous. These four reasons show why accessible websites are more important in 2021…

These days, WordPress is not just for blogs. It has myriad options and functionalities that make creating a WordPress website…

Word-of-mouth marketing. Here are 8 ways to digitally amplify when people have a great experience with your business, so they…

Considering adding Google Ads to your business’s marketing efforts? Use these five ways to determine if the costs and returns…

Updated 12/04/2024 SEO is an important aspect of all marketing strategies, especially if you’re looking to improve your search engine…

More and more, people rely on voice searches to answer their questions and get what they need. Here’s how to…

In 2020, digital marketing myths abound. Unfortunately, believing these myths can have devastating effects on your business success and bottom…

PPC advertising is a powerful tool available to business owners of all sizes. Learn about 6 myths and 7 benefits…

The best way to go about buying backlinks is to hire a team to help you build them organically. Buying…

A slow website can be the difference between success and failure in a world where most people start their search…

If customers are frustrated or annoyed by your website, they’ll go elsewhere. These five essential user experience design tips keep…

Our website local SEO checklist for 2022 covers the 10 essential points of optimization for your website. Helping your business…

Good web design plays an integral role in how your business is perceived online. With that said, many businesses don’t…

It can seem like fighting Google Business Profile Spam is a losing battle, but there are several ways to get…

Making sure your business’s website is mobile-friendly is paramount to its success in search engine algorithms. Here’s your 7-point guide…

Your Google Business Profile is key to how customers find you – in fact, 64% of consumers use it to…

Every modern business on the internet is looking for new ways to improve their SEO tactics and results. While the…

It’s the planning time of the year. With just a few weeks and days to spare before the new year’s…

If you’ve been paying attention the last year or so to what’s been going on to your business website analytics,…

So, how do you feel when you’re keen on playing a YouTube video, but first there’s that video ad?  You…

Updated Nov. 29, 2019 For any local business, achieving and maintaining strong online visibility is critical for success. Furthermore, your…

If you’ve got a small business—let’s say a startup or one that’s taking its first cautious steps—it’s normal to worry…

If you own a small, local business, you might think that internet marketing strategies are important for the big guys…

A digital marketing strategy for small local businesses is an extremely effective tool and crucial to help reach their marketing…

To help you nurture the growth of your small local business, here are the top ten digital lead generation strategies…

SEO, SEM, search engine algorithms. These are all terms heard quite frequently when it comes to how digital marketing strengthens…

If you own a local business – especially one that’s trying to increase influence and exposure in your local market…

Online reviews are, bluntly, one of a potential customer’s best tools for choosing a company. Fake or malicious reviews can,…

How many online customer reviews does your business have? 84% of people trust online reviews as much as they trust…

It’s predicted that 50% of all searches will be done using voice search technology by 2020. Ever since its introduction…

Opened a Startup? Hire a Digital Marketing Agency and They Will Come If you are trying to build a brand…

Roughly 90% of all consumers on the internet are influenced to make a purchase because of online reviews and customer…

Building website traffic is either time-consuming or expensive. You can use search engine optimization (SEO) to drive organic traffic to…

Backlinks are still an important Google ranking factor, but the landscape is changing. Google is now very adept at weeding…

If you’re running a small business and are trying to get ahead, having solid customer reviews may be your key…

Did you know that about a quarter of Americans own a smart speaker? Also, about 40% of the owners now use voice…

(Both Positive and Negative) 92% of customers read online reviews. Online reviews are more important than ever for a brand’s…

The average small business spends one percent of sales revenue on marketing. For some businesses, that could be a significant amount of…

Mobile Responsive Rather Than Mobile Friendly It’s official: more than half of online searches now occur via a mobile device, and responsive…

The Latest Small Business SEO Tips & Tricks You Need to Know Now A massive 99.7% of US companies are…

Looking for ways to help your small business succeed? Wondering what a Local SEO company can do for you? Implementing…

Dealing with bad reviews is a nightmare for any business. But it’s the reality of running a company. It’s impossible…

If you want to succeed in the current online business environment, you’ve got to get comfortable asking for reviews. Here…

If you’re not using local social media marketing to market your local business and site, it’s time to jump-start your…

Did you know that over 84 percent of people trust online reviews? It’s interesting that consumers trust these reviews as…

How can you generate more traffic to your website? What is the key to the success of your website? There…

When you’re learning about digital marketing you can often feel like a waterfall of acronyms is being thrown your way. If…

As a small business owner, the opinions of your customers matter more than anything else. While you may feel powerless…

Updated 12/26/2024 Link building is a classic SEO tactic that helps companies improve their rank. But, it’s only effective when…

Updated March 10, 2022 An SEO-optimized business website is one of the best tools you can have for improving your…

Want to grow your email subscriber list? Check out these 3 essential email marketing tips & you’ll wonder why you…

Let’s take a moment to talk about your YouTube strategy. We’ve all heard about it–and most of us have probably…

If your business isn’t creating content on YouTube, you’re missing out on a huge marketing opportunity. In fact, there are…

Most people in today’s world simply whip out their phone or mobile device to search for information that they need.…

Do you have the best backlinks for SEO success? How much attention have you given to your backlink profile? If…

Everyone has heard the phrase good news travels fast. In the business world, however, bad news travels at the speed…

Updated March 18, 2019 How does your website stack up to the nearly 2 billion other sites (and counting) existing…

SEO factors have changed quite a bit, but one concept has always been a critical component in improving your search…

How much is a reputation worth? $537 billion. If you thought you couldn’t afford to invest in online reputation management,…

Studies reveal that 85% of people use the internet to find businesses near them. Are they finding yours in their…

In 2018, there were 26.5 million nonemployer businesses in the United States. Ninety-eight percent of businesses in the United States employ…

Looking to take your digital marketing to the next level? Digital marketing spend is projected to break $353.53 billion by…

In digital marketing, Google business reviews are too important to ignore. Why? Customers will spend 31% more if there are…

Do you have an SEO strategy for 2018? Have you been following the latest SEO trends and adapting how your…

Does your business have a strong brand reputation? Your brand is everything a user associates with your business. It is…

Think you need a link building expert to improve your backlink profile? Getting stuck with your current link building strategy? …

If you are a business that is dependant on local area traffic, then like it or not, you need Local SEO…

You don’t need a major public relations nightmare to realize that your company’s image matters to its bottom line. Having…

SEO looks like something anyone can do. Marketing websites post extensive guides about it. Business magazines write articles about it.…

Link Development & SEO Digital marketing is the bread and butter for small businesses. But there’s more to search engine…

Running a small business is no easy feat. You have to hire employees, test and release products, and make sure…

Updated 8/19/2018 Google local business listing optimization is imperative. Do you realize, after proximity, your ‘Google My Business’ page is…

You’re wise enough to know you need more than just a website for your small business to be successful. You…

Do Consistent Business Listings Really Affect Your SEO Rankings? I wanted to use my holiday vacation time to share the…

In today’s day and age, it is no longer enough just to have a business website. It is no longer…

This post was inspired by THE KEY TO SUCCESS IS FAILURE by Kerwin Rae It’s not only that failure is…

Discover some tips and best practices on how to properly respond to online reviews of your small business. Be they…

It’s a well-known fact that the best marketing for a business is the word of mouth recommendations. In the digital…

Why can’t you just tell me what you charge? Have you recently been to a B2B website that asks for…

Why Your Business Listings/Citations Consistency Matters As a small business owner today, you need to make sure your business can…

Every small business owner should be blogging If you’ve been following and reading our blog, you know that I believe it’s…

Do You Really Generate Business By Blogging? One of the most frequent comments and questions I get when discussing the…

Why start a new business blog? It’s 2017. It’s a new year and for many, a new start. Having just…