Digital Marketing Fundamentals
What’s E-A-T? Why it Matters to Your SEO.
If you’ve been paying attention the last year or so to what’s been going on to your business website analytics, you might have seen significant
December 16, 2019
The Guru's Blog
A Blog Dedicated to Inform & Educate The Local Business Owner
Categories
Digital Marketing Fundamentals
6 Content Marketing Strategies for Small Business Growth in 2020
So, how do you feel when you’re keen on playing a YouTube video, but first there’s that video ad? You really get into that ad, right?
December 2, 2019
Digital Marketing Fundamentals
How to Get the Most Out of Your Local SEO Strategies
Updated Nov. 29, 2019 For any local business, achieving and maintaining strong online visibility is critical for success. Furthermore, your client base must be able
November 29, 2019
Digital Marketing Fundamentals
Video Marketing – Supercharge Your Small Business Today!
If you’ve got a small business—let’s say a startup or one that’s taking its first cautious steps—it’s normal to worry about your odds of success.
November 25, 2019
Digital Marketing Fundamentals
6 Internet Marketing Strategies to Take Your Business to the Next Level
If you own a small, local business, you might think that internet marketing strategies are important for the big guys on the block, but not
November 11, 2019
Digital Marketing Fundamentals
Crafting a Local Digital Marketing Strategy for Your Small Business in 2020
A digital marketing strategy for small local businesses is an extremely effective tool and crucial to help reach their marketing objectives. Every business, regardless of
November 4, 2019
Digital Marketing Fundamentals
Top 10 Digital Lead Generation Strategies for Local Businesses Success
To help you nurture the growth of your small local business, here are the top ten digital lead generation strategies that you can start using today.
October 28, 2019
Search Engine Optimization
Effective SEO Services Take Time (Why It Is Worth the Commitment)
SEO, SEM, search engine algorithms. These are all terms heard quite frequently when it comes to how digital marketing strengthens your business’s online presence. What
October 8, 2019
Google My Business
8 Essential Strategies to Optimize Your Google My Business Profile
If you own a local business – especially one that’s trying to increase influence and exposure in your local market – you’re always looking for
September 29, 2019
Local SEO Fundamentals
Fake Online Reviews? Here’s What You Can Do About Them.
Online reviews are, bluntly, one of a potential customer’s best tools for choosing a company. Fake or malicious reviews can, thus, be a huge problem,
September 19, 2019
Local SEO Fundamentals
4 Ways to Get More Customer Reviews for Your Brand
How many online customer reviews does your business have? 84% of people trust online reviews as much as they trust references from their friends. If
September 11, 2019
Local SEO Fundamentals
Optimize for Voice Search Technology – 5 Changes to Make Today
It’s predicted that 50% of all searches will be done using voice search technology by 2020. Ever since its introduction in 2011 with Apple’s Siri,
July 18, 2019
Small Business Strategies
5 Reasons to Hire a Digital Marketing Agency for Your Startup
Opened a Startup? Hire a Digital Marketing Agency and They Will Come If you are trying to build a brand that lasts, one of the
June 24, 2019
Local SEO Fundamentals
4 Reasons Why Client and Customer Testimonials Work
67% of all consumers on the internet are influenced to make a purchase because of online reviews and customer testimonials. If you want to increase
May 29, 2019
Local SEO Fundamentals
5 Winning SEO Strategies to Drive Local Organic Traffic
Building website traffic is either time-consuming or expensive. You can use search engine optimization (SEO) to drive organic traffic to your site. Or you can
May 29, 2019
Link Building
3 Effective Link Building Strategies And Where to Find Them
Backlinks are still an important Google ranking factor, but the landscape is changing. Google is now very adept at weeding out poor low-quality links from
April 18, 2019
Local SEO Fundamentals
4 Great Tips to Get Those Coveted Positive Reviews Online
If you’re running a small business and are trying to get ahead, having solid customer reviews may be your key to success. But, most customers
April 15, 2019
Search Engine Optimization
The Voice of SEO: How Voice Search is Changing Search Trends
Did you know that about a quarter of Americans own a smart speaker? Also, about 40% of the owners now use voice search for factual information and
April 11, 2019
Local SEO Fundamentals
Google Reviews: 5 Great Reasons Why You Should Respond to Them All
(Both Positive and Negative) 92% of customers read online reviews. Online reviews are more important than ever for a brand’s reputation. It is important to
April 9, 2019
Search Engine Marketing
5 Benefits of Effective Search Engine Marketing Strategies
The average small business spends one percent of sales revenue on marketing. For some businesses, that could be a significant amount of money. For others, one percent
February 14, 2019
Website Design & Development
3 Reasons Your Site Should Be Mobile Responsive
Mobile Responsive Rather Than Mobile Friendly It’s official: more than half of online searches now occur via a mobile device, and responsive websites are expected. But exactly
February 11, 2019
Local SEO Fundamentals
Six Website Tips For Small Business SEO Success
The Latest Small Business SEO Tips & Tricks You Need to Know Now A massive 99.7% of US companies are classed as small businesses. That’s
December 27, 2018
Local SEO Fundamentals
5 Ways a Local SEO Company Can Help You Attract New Customers
Looking for ways to help your small business succeed? Wondering what a Local SEO company can do for you? Implementing local SEO techniques is important
December 18, 2018
Local SEO Fundamentals
3 Proven Tips for Dealing With Negative Reviews Online
Dealing with bad reviews is a nightmare for any business. But it’s the reality of running a company. It’s impossible to keep every customer happy
October 22, 2018
Local SEO Fundamentals
Asking For Reviews: 3 Successful Tactics
If you want to succeed in the current online business environment, you’ve got to get comfortable asking for reviews. Here are 3 ways to successfully ask for reviews.
October 15, 2018