Link Building
3 Effective Link Building Strategies And Where to Find Them
Backlinks are still an important Google ranking factor, but the landscape is changing. Google is now very adept at weeding out poor low-quality links from
April 18, 2019
The Guru's Blog
A Blog Dedicated to Inform & Educate The Local Business Owner
Categories
Local SEO Fundamentals
4 Great Tips to Get Those Coveted Positive Reviews Online
If you’re running a small business and are trying to get ahead, having solid customer reviews may be your key to success. But, most customers
April 15, 2019
Search Engine Optimization
The Voice of SEO: How Voice Search is Changing Search Trends
Did you know that about a quarter of Americans own a smart speaker? Also, about 40% of the owners now use voice search for factual information and
April 11, 2019
Local SEO Fundamentals
5 Reasons Why You Should Respond to Google Reviews
(Both Positive and Negative) 92% of customers read online reviews. Online reviews are more important than ever for a brand’s reputation. It is important to
April 9, 2019
Search Engine Marketing
5 Benefits of Effective Search Engine Marketing Strategies
The average small business spends one percent of sales revenue on marketing. For some businesses, that could be a significant amount of money. For others, one percent
February 14, 2019
Website Design & Development
3 Reasons Your Site Should Be Mobile Responsive
Mobile Responsive Rather Than Mobile Friendly It’s official: more than half of online searches now occur via a mobile device, and responsive websites are expected. But exactly
February 11, 2019
Local SEO Fundamentals
Six Website Tips For Small Business SEO Success
The Latest Small Business SEO Tips & Tricks You Need to Know Now A massive 99.7% of US companies are classed as small businesses. That’s
December 27, 2018
Local SEO Fundamentals
5 Ways a Local SEO Company Can Help You Attract New Customers
Looking for ways to help your small business succeed? Wondering what a Local SEO company can do for you? Implementing local SEO techniques is important
December 18, 2018
Local SEO Fundamentals
3 Proven Tips for Dealing With Negative Reviews Online
Dealing with bad reviews is a nightmare for any business. But it’s the reality of running a company. It’s impossible to keep every customer happy
October 22, 2018
Local SEO Fundamentals
Asking For Reviews: 3 Successful Tactics
If you want to succeed in the current online business environment, you’ve got to get comfortable asking for reviews. Here are 3 ways to successfully ask for reviews.
October 15, 2018
Digital Marketing Fundamentals
3 Proven Ways Local Social Media Marketing Can Drive Customers To Your Brick & Mortar Store
If you’re not using local social media marketing to market your local business and site, it’s time to jump-start your profiles. Keep in mind that
October 7, 2018
Digital Marketing Fundamentals
7 Ways to Promote Good Reviews and Testimonials
Did you know that over 84 percent of people trust online reviews? It’s interesting that consumers trust these reviews as much as a referral from
September 24, 2018
Digital Marketing Fundamentals
What are Inbound Links? Everything You Need to Know
How can you generate more traffic to your website? What is the key to the success of your website? There are many SEO (search engine
September 17, 2018
Digital Marketing Fundamentals
SEO vs SEM: Understanding the Difference
When you’re learning about digital marketing you can often feel like a waterfall of acronyms is being thrown your way. If you’re just getting started then
September 10, 2018
Online Reviews
Small Business Brand Reputation Management 101
As a small business owner, the opinions of your customers matter more than anything else. While you may feel powerless in the age of online
September 3, 2018
Link Building
4 Link Building Mistakes Every Beginner Should Avoid
Link building is a classic SEO tactic that helps companies improve their rank. But, it’s only effective when implemented correctly. There are all kinds of
August 30, 2018
Digital Marketing Fundamentals
The Only Local SEO Checklist You’ll Ever Need
Updated June 19, 2019 An SEO optimized business website is one of the best tools you can have for improving your search ranking. Once your
August 27, 2018
Digital Marketing Fundamentals
3 Essential Email Marketing Tips to Gain Subscribers Fast
Want to grow your email subscriber list? Check out these 3 essential email marketing tips & you’ll wonder why you didn’t start using these strategies sooner!
August 20, 2018
Digital Marketing Fundamentals
5 Things You Shouldn’t Do When Creating Your Youtube Strategy
Let’s take a moment to talk about Youtube. We’ve all heard about it–and most of us have probably wasted away at least one afternoon watching
August 16, 2018
Digital Marketing Fundamentals
How to Create a Youtube Marketing Strategy For Your Business
If your business isn’t creating content on YouTube, you’re missing out on a huge marketing opportunity. In fact, there are already more than one billion
August 13, 2018
Local SEO Fundamentals
How to Optimize Your Website For Mobile Users in 5 Steps
Most people in today’s world simply whip out their phone or mobile device to search for information that they need. In fact, common mobile activities
July 16, 2018
Link Building
How To Create The Best Backlinks For SEO
How much attention have you given to your backlink profile? If not much, then join the many other entrepreneurs out there who are more worried
June 20, 2018
Local SEO Fundamentals
Review Feedback: How Customer Reviews Improve Your Brand Reputation
Everyone has heard the phrase good news travels fast. In the business world, however, bad news travels at the speed of light. Reviews are the
May 30, 2018
Digital Marketing Fundamentals
Should You Use An SEO Consultant To Do Your Website Audit?
Updated March 18, 2019 How does your website stack up to the nearly 2 billion other sites (and counting) existing on the World Wide Web?
April 29, 2018
Small Business Strategies
4 Things to Consider When Building a New Website
I have had many meetings with prospective clients over the last few weeks and our discussions have been centered around the building of a new
April 24, 2018