How To Deal With Negative Reviews Online
Dealing with bad reviews is a nightmare for any business. But it’s the reality of running a company. It’s impossible to keep every customer happy so it’s best to plan ahead for...
Asking For Reviews: How To Entice Customers To Give Feedback Online
Believe it or not, more than 80% of people trust the reviews they read online as much as they trust a personal referral from a friend. This might be alarming to think as a consumer, but it’s...
Posted October 7, 2018
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by Nachum Langsner
|in Digital Marketing Fundamentals, Social Media Marketing
How To Use Local Social Media Marketing To Drive Customers To Your Brick & Mortar Store
If you’re not using social media to market your local business and site, it’s time to jump-start your profiles. Keep in mind that Facebook alone has 2.19 billion active users on a...
Posted September 24, 2018
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by Nachum Langsner
|in Digital Marketing Fundamentals, Local SEO Fundamentals, Online Reviews
7 Ways to Promote Good Reviews and Testimonials
Did you know that 84 percent of people trust online reviews? It’s interesting that consumers trust these reviews as much as a referral from a friend, colleague or family member. Are you...
Posted September 17, 2018
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by Nachum Langsner
|in Digital Marketing Fundamentals, Link Building, Local SEO Fundamentals
What are Inbound Links? Everything You Need to Know
How can you generate more traffic to your website? What is the key to the success of your website? There are many SEO (search engine optimization) strategists that will tell you that inbound links...
Posted September 10, 2018
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by Nachum Langsner
|in Digital Marketing Fundamentals, Search Engine Marketing, Search Engine Optimization, Small Business Strategies
SEO vs SEM: What’s the Difference?
When you’re learning about digital marketing you can often feel like a waterfall of acronyms is being thrown your way. If you’re just getting started then one of the first things that...
Small Business Brand Reputation Management 101
As a small business owner, the opinions of your customers matter more than anything else. While you may feel powerless in the age of online reviews, the truth is, with proper brand reputation...
4 Link Building Mistakes Every Beginner Should Avoid
Link building is a classic SEO tactic that helps companies improve their rank. But, it’s only effective when implemented correctly. There are all kinds of link building myths out there, and...
Posted August 27, 2018
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by Nachum Langsner
|in Digital Marketing Fundamentals, Local SEO Fundamentals
The Only Local SEO Checklist You’ll Ever Need
Updated June 19, 2019 An SEO optimized business website is one of the best tools you can have for improving your search ranking. Once your content establishes you as an authority on your subject...
Posted August 23, 2018
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by Nachum Langsner
|in Digital Marketing Fundamentals, Local SEO Fundamentals
How to Get the Most Out of Your Local SEO Strategies
For any local business, achieving and maintaining strong online visibility is critical for success. Furthermore, your client base must be able to find you via smartphone or your risk falling...
3 Email Marketing Tips You Can Use to Gain More Subscribers in No Time
Email marketing is one of the most powerful marketing channels out there. It may not be new and it may not be sexy, but it works. Email works so well that, when done right, it blows most of the...
5 Things You Shouldn’t Do When Creating Your Youtube Strategy
Let’s take a moment to talk about Youtube. We’ve all heard about it–and most of us have probably wasted away at least one afternoon watching silly videos. Youtube generates one...