Digital Marketing Fundamentals Archive

Google Analytics metrics provide valuable insights that empower you to make well-informed, data-driven decisions regarding your website’s visitors and how…

The very first step in getting clients and appointments to your therapy practice is being found. Here are 7 effective…

There are a lot of different ways to increase your website’s traffic. The methods you choose will depend on your…

Maintaining an active online presence can do wonders for your business, website traffic & popularity. Here are 12 ways to…

Most business owners are aware of the various local digital marketing tactics available to them. What they aren’t sure of…

Reasons for prioritizing ADA website compliance are numerous. These four reasons show why accessible websites are more important in 2021…

Word-of-mouth marketing. Here are 8 ways to digitally amplify when people have a great experience with your business, so they…

Updated 12/04/2024 SEO is an important aspect of all marketing strategies, especially if you’re looking to improve your search engine…

In 2020, digital marketing myths abound. Unfortunately, believing these myths can have devastating effects on your business success and bottom…

PPC advertising is a powerful tool available to business owners of all sizes. Learn about 6 myths and 7 benefits…

It’s the planning time of the year. With just a few weeks and days to spare before the new year’s…

If you’ve been paying attention the last year or so to what’s been going on to your business website analytics,…

So, how do you feel when you’re keen on playing a YouTube video, but first there’s that video ad?  You…

Updated Nov. 29, 2019 For any local business, achieving and maintaining strong online visibility is critical for success. Furthermore, your…

If you’ve got a small business—let’s say a startup or one that’s taking its first cautious steps—it’s normal to worry…

If you own a small, local business, you might think that internet marketing strategies are important for the big guys…

A digital marketing strategy for small local businesses is an extremely effective tool and crucial to help reach their marketing…

To help you nurture the growth of your small local business, here are the top ten digital lead generation strategies…

If you’re not using local social media marketing to market your local business and site, it’s time to jump-start your…

Did you know that over 84 percent of people trust online reviews? It’s interesting that consumers trust these reviews as…

How can you generate more traffic to your website? What is the key to the success of your website? There…

When you’re learning about digital marketing you can often feel like a waterfall of acronyms is being thrown your way. If…

Updated March 10, 2022 An SEO-optimized business website is one of the best tools you can have for improving your…

Want to grow your email subscriber list? Check out these 3 essential email marketing tips & you’ll wonder why you…

Let’s take a moment to talk about your YouTube strategy. We’ve all heard about it–and most of us have probably…

If your business isn’t creating content on YouTube, you’re missing out on a huge marketing opportunity. In fact, there are…

Updated March 18, 2019 How does your website stack up to the nearly 2 billion other sites (and counting) existing…

SEO factors have changed quite a bit, but one concept has always been a critical component in improving your search…

How much is a reputation worth? $537 billion. If you thought you couldn’t afford to invest in online reputation management,…

Looking to take your digital marketing to the next level? Digital marketing spend is projected to break $353.53 billion by…

Do you have an SEO strategy for 2018? Have you been following the latest SEO trends and adapting how your…

Think you need a link building expert to improve your backlink profile? Getting stuck with your current link building strategy? …

You don’t need a major public relations nightmare to realize that your company’s image matters to its bottom line. Having…

Link Development & SEO Digital marketing is the bread and butter for small businesses. But there’s more to search engine…

Running a small business is no easy feat. You have to hire employees, test and release products, and make sure…

Updated 8/19/2018 Google local business listing optimization is imperative. Do you realize, after proximity, your ‘Google My Business’ page is…

In today’s day and age, it is no longer enough just to have a business website. It is no longer…

Discover some tips and best practices on how to properly respond to online reviews of your small business. Be they…

It’s a well-known fact that the best marketing for a business is the word of mouth recommendations. In the digital…