Small Business Strategies Archive

A Blog Dedicated to Inform & Educate The Local Business Owner

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June 17, 2024

6 Great Reasons Why Case Studies are Crucial For Digital Marketing Success

Incorporating case studies into your digital marketing strategy is essential for demonstrating success, building trust, and enhancing your overall marketing…

The importance of case studies as a digital marketing tactic
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June 3, 2024

Password Security Best Practices: Essential Tips for Online Safety

In today’s world, password security is crucial for protecting personal & professional information. Here are essential tips and best practices…

Password security
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March 8, 2022

7 Low-Cost & Creative Marketing Tips for Small Businesses

How do you make a small marketing budget go big? By getting creative. Let’s dive into 7 effective, innovative, and…

marketing tips for small businesses
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January 20, 2022

How to do Effective Competitive Research for Your Small Business on a Budget

Competitive research is the assessment of both strengths and weaknesses of your current and potential competitors so that you can…

A marketing team sitting around a table doing a competitive research meeting with laptops and papers.
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November 15, 2021

7 Critical Questions to Ask When Creating a Website for Your Business

Creating a website for your business should be much more than a glorified digital business card. Therefore, don’t underestimate the…

factors to consider when creating a website for your business
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May 3, 2021

7 Helpful Steps to Building a Future-Proof Website

A future-proof website has the flexibility & longevity to adapt to the changing landscape of ranking algorithms & customer preference.…

hands typing on keyboard at monitor while building future-proof website for business
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January 24, 2021

How to Choose The Most Effective Local Digital Marketing Tactics For Your Business in 2021

Most business owners are aware of the various local digital marketing tactics available to them. What they aren’t sure of…

Local digital marketing tactics
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January 11, 2021

Why You Should Care About Customer Marketing – and 8 Ways to Do it Right

Your existing customers are one of your best marketing resources, and by engaging with them properly, you can turn them…

Customer Marketing
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October 29, 2020

Word-of-Mouth Marketing – 8 Powerful Ways to Amplify it Digitally.

Word-of-mouth marketing. Here are 8 ways to digitally amplify when people have a great experience with your business, so they…

word-of-mouth marketing
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September 3, 2020

Local Voice Search in 2020: How to Edge The Competition Today!

More and more, people rely on voice searches to answer their questions and get what they need. Here’s how to…

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December 23, 2019

8 Essential Considerations When Crafting Your Digital Marketing Plan For The Coming Year

It’s the planning time of the year. With just a few weeks and days to spare before the new year’s…

Digital Marketing Plan
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November 25, 2019

Video Marketing – Supercharge Your Small Business Today!

If you’ve got a small business—let’s say a startup or one that’s taking its first cautious steps—it’s normal to worry…

video marketing
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November 4, 2019

Crafting a Local Digital Marketing Strategy for Your Small Business

A digital marketing strategy for small local businesses is an extremely effective tool and crucial to help reach their marketing…

digital marketing strategy
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October 29, 2019

Top 10 Digital Lead Generation Strategies for Local Businesses Success

To help you nurture the growth of your small local business, here are the top ten digital lead generation strategies…

Lead Generation Strategies for Ranking in Local Search
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June 24, 2019

5 Reasons to Hire a Digital Marketing Agency for Your Startup

Opened a Startup? Hire a Digital Marketing Agency and They Will Come If you are trying to build a brand…

hire a digital marketing agency
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December 27, 2018

Six Website Tips For Small Business SEO Success

The Latest Small Business SEO Tips & Tricks You Need to Know Now A massive 99.7% of US companies are…

small business SEO - analytics
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September 10, 2018

SEO vs SEM: Understanding the Difference

When you’re learning about digital marketing you can often feel like a waterfall of acronyms is being thrown your way. If…

SEO vs SEM
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September 3, 2018

Effective Small Business Brand Reputation Management 101

As a small business owner, the opinions of your customers matter more than anything else. While you may feel powerless…

Brand Reputation Management
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April 30, 2018

Should You Use An SEO Consultant To Do Your Website Audit?

Updated March 18, 2019 How does your website stack up to the nearly 2 billion other sites (and counting) existing…

SEO Consultant
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March 29, 2018

How to Appear at the Top of a Local Business Directory

Studies reveal that 85% of people use the internet to find businesses near them. Are they finding yours in their…

local business directory
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March 19, 2018

5 Local SEO Tips For Small Businesses

In 2018, there were 26.5 million nonemployer businesses in the United States. Ninety-eight percent of businesses in the United States employ…

Local SEO Tips
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March 12, 2018

5 Digital Marketing Tactics To Help Grow Your Business

Looking to take your digital marketing to the next level? Digital marketing spend is projected to break $353.53 billion by…

Digital Marketing Tactics
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February 18, 2018

The Importance Of Building A Strong Brand Reputation

Does your business have a strong brand reputation? Your brand is everything a user associates with your business. It is…

Brand Reputation
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January 29, 2018

Local SEO Solutions: Become the Master of Local SEO

If you are a business that is dependant on local area traffic, then like it or not, you need Local SEO…

Local SEO Solutions
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January 4, 2018

5 Signs Your Business Needs an SEO Expert

SEO looks like something anyone can do. Marketing websites post extensive guides about it. Business magazines write articles about it.…

seo expert
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April 25, 2017

Failure is Critical for Success

This post was inspired by THE KEY TO SUCCESS IS FAILURE by Kerwin Rae It’s not only that failure is…

failure is critical for success
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February 27, 2017

Pricing Transparency: A Real Valued Proposition

Why can’t you just tell me what you charge? Have you recently been to a B2B website that asks for…

pricing transparency
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