the guru's blog

A Blog Dedicated to Inform & Educate The Local Business Owner

marketing tips for small businesses

7 Low-Cost & Creative Marketing Tips for Small Businesses in 2022

March 7, 2022

How do you make a small marketing budget go big? By getting creative. Let’s dive into 7 effective, innovative, and low-cost marketing tips for small businesses.  

A marketing team sitting around a table doing a competitive research meeting with laptops and papers.

How to do Effective Competitive Research for Your Small Business on a Budget in 2022

January 20, 2022

Competitive research is the assessment of both strengths and weaknesses of your current and potential competitors so that you can identify any future opportunities or threats.  Here’s a step-by-step guide to effectively doing it on a budget.

factors to consider when creating a website for your business

7 Critical Questions to Ask When Creating a Website for Your Business

November 15, 2021

Creating a website for your business should be much more than a glorified digital business card. Therefore, don’t underestimate the potential of a well-designed website and marketing strategy to be the main driver of your business – no matter the industry! Here are 7 things to consider when building one for your business.


7 Helpful Steps to Building a Future-Proof Website

April 27, 2021

A future-proof website has the flexibility & longevity to adapt to the changing landscape of ranking algorithms & customer preference. Here are 7 steps to help.

Local digital marketing tactics

How to Choose The Most Effective Local Digital Marketing Tactics For Your Business in 2021

January 24, 2021

Most business owners are aware of the various local digital marketing tactics available to them. What they aren’t sure of is which ones are going to be the most effective for their business. The process of prioritizing these tactics can be overwhelming and prevent business owners from creating and implementing the best digital marketing plan…

Customer Marketing

Why You Should Care About Customer Marketing – and 8 Ways to Do it Right

January 11, 2021

Your existing customers are one of your best marketing resources, and by engaging with them properly, you can turn them into brand ambassadors who will bring you even more revenue. Here are 5 reasons to invest in customer marketing and 8 ways to do it well.

word-of-mouth marketing

Word-of-Mouth Marketing – 8 Powerful Ways to Amplify it Digitally.

October 29, 2020

Word-of-mouth marketing. Here are 8 ways to digitally amplify when people have a great experience with your business, so they spread the word further.

Local Voice Search in 2020: How to Edge The Competition Today!

September 3, 2020

More and more, people rely on voice searches to answer their questions and get what they need. Here’s how to position your business at the top of local voice search results and edge out the competition.

Digital Marketing Plan

8 Essential Considerations When Crafting Your Digital Marketing Plan For 2020

December 23, 2019

It’s the planning time of the year. With just a few days to spare before 2020 marketing efforts kick in, it’s time to take a close look at your digital marketing plan and maximize its potential as a key growth driver for your business. Successful marketers don’t just repeat their previous year’s efforts. They treat…

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