the guru's blog

A Blog Dedicated to Inform & Educate The Local Business Owner

B2B social media marketing

3 Key Differences Between B2C and B2B Social Media Marketing

January 25, 2023

While there are some commonalities in how B2B and B2C brands integrate social media in their social media marketing campaigns, it is essential to note critical differences. These differences impact how the brands create content, strategies, and goals for social media marketing.

Social media SEO concept; profile picture icons on wooden blocks connected to each other

Social Media SEO: Separating Bona Fide Facts from Fiction

November 21, 2021

While effective social media marketing does not directly factor into Google’s ranking algorithm, we explore how improved SEO ranking can be achieved from the secondary signals driven by your social media efforts. The key is to develop and execute an efficacious strategy.

Online Presence

12 Effective Ways to Improve Your Business’s Online Presence in 2021

February 8, 2021

Maintaining an active online presence can do wonders for your business, website traffic & popularity. Here are 12 ways to work on your digital presence today.

Local Social Media Marketing

3 Proven Ways Local Social Media Marketing Can Drive Customers To Your Brick & Mortar Store

October 7, 2018

If you’re not using local social media marketing to market your local business and site, it’s time to jump-start your profiles. Keep in mind that Facebook alone has 2.19 billion active users on a monthly basis. Thousands of those users could be in your city, looking for a product or service your company offers. So…

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