the guru's blog

Google My Business is a useful tool for local businesses and their customers alike. However, it becomes a lot less useful for everyone when it is taken over by spam. In the long term, this includes the spammers themselves. Why is Google My Business Spam so Much of a Problem? As GMB grows, so does…

Your Google Business Profile is key to how customers find you – in fact, 64% of consumers use it to find a business’s contact details and address, get directions, etc. But more and more business owners log on to a nightmare – a bright red SUSPENDED next to their listing. Having their Google Business Profile…

If you own a local business – especially one that’s trying to increase influence and exposure in your local market – you’re always looking for effective marketing strategies to put yourself in front of prospective customers who are most likely to use your products and services. Unfortunately, many companies overlook one of the most potent…

In digital marketing, Google business reviews are too important to ignore. Why? Customers will spend 31% more if there are positive reviews for your business. Additionally, customer reviews can have a significant impact on your SEO. This is particularly true when it comes to local searches. These days, review signals are an important factor for…

Updated 8/19/2018 Google local business listing optimization is imperative. Do you realize, after proximity, your ‘Google My Business’ page is the largest ranking factor for Google’s Local pack/Finder? Furthermore, approximately half of the consumers who own smartphones that do a local search will visit a nearby business within 24 hours. So, let’s explore how you can utilize…