the guru's blog

A Blog Dedicated to Inform & Educate The Local Business Owner

The importance of case studies as a digital marketing tactic

6 Great Reasons Why Case Studies are Crucial For Digital Marketing Success

June 17, 2024

Incorporating case studies into your digital marketing strategy is essential for demonstrating success, building trust, and enhancing your overall marketing efforts.

increase website traffic

How to Increase Website Traffic: 10 Tips to Follow

August 24, 2022

There are a lot of different ways to increase your website’s traffic. The methods you choose will depend on your goals and resources. Here are ten tips to follow and five FAQs and answers about this important subject.

Woman blogging for business

5 Compelling Reasons Why Blogging is Still Relevant for Businesses in 2023

July 11, 2022

Small business blogging is still an incredibly effective way to reach your target audience, build thought leadership, and drive sales. In fact, it’s arguable that blogging is more important than ever for businesses in the age of digital marketing.

A tablet displaying the google search page after core updates with a finger touching the pop-up keyboard

Google’s Core Updates: 4 Ways to Future Proof Your Content Today

July 5, 2021

Rather than scramble to adjust your existing content every time Google releases core updates, focus on the consistencies – user experience and content value.

An effective SEO content strategy gets results

How to Set Up an Effective SEO Content Strategy in 4 Steps

June 7, 2021

The saying, “content is king” has become a cliché in marketing circles — but it still holds true. In order to attract customers to your business, you need to first attract them to your website. And in order to attract them to your website, you must first have some valuable content in place. Developing an…

Online Presence

12 Effective Ways to Improve Your Business’s Online Presence Today

February 8, 2021

Maintaining an active online presence can do wonders for your business, website traffic & popularity. Here are 12 ways to work on your digital presence today.

Customer Marketing

Why You Should Care About Customer Marketing – and 8 Ways to Do it Right

January 11, 2021

Your existing customers are one of your best marketing resources, and by engaging with them properly, you can turn them into brand ambassadors who will bring you even more revenue. Here are 5 reasons to invest in customer marketing and 8 ways to do it well.

SEO Copywriting

Why SEO Copywriting is Critical for Success & 7 Tips to Get You Started

January 4, 2021

In 2021, SEO copywriting is a marketing method that your company can’t afford to be missing. Here’s what SEO copywriting is and how you can start leveraging it.

content marketing strategies

6 Content Marketing Strategies for Small Business Growth in 2020

December 2, 2019

So, how do you feel when you’re keen on playing a YouTube video, but first there’s that video ad?  You really get into that ad, right?  Kidding.  You know the drill. You look to the bottom right, hoping against hope the old “Skip this ad” pops up, the faster the better.  Oh, by the way, how…

all Categories



Business Blogging


Citations/Business Listings


Content Marketing


Digital Marketing Fundamentals


Email Marketing


Google Business Profile


Link Building


Local SEO


Online Reviews


Search Engine Marketing


Search Engine Optimization


Site Audit & Repair


Small Business Strategies


Social Media Marketing


Video Marketing


Voice Search


Web Hosting


Website Design & Development


Website Maintenance