the guru's blog

Word-of-mouth marketing. Here are 8 ways to digitally amplify when people have a great experience with your business, so they spread the word further.

Google My Business is a useful tool for local businesses and their customers alike. However, it becomes a lot less useful for everyone when it is taken over by spam. In the long term, this includes the spammers themselves. Why is Google My Business Spam so Much of a Problem? As GMB grows, so does…

Online reviews are, bluntly, one of a potential customer’s best tools for choosing a company. Fake or malicious reviews can, thus, be a huge problem, requiring hours of your time spent on PR damage control rather than your core business. When you consider that 85% of consumers trust online reviews and 84% are unable to…

How many online customer reviews does your business have? 84% of people trust online reviews as much as they trust references from their friends. If your business doesn’t have online reviews, then it is time you start proactively pursuing them. Customer reviews will help you gain new business by improving your local online visibility and…

67% of all consumers on the internet are influenced to make a purchase because of online reviews and customer testimonials. If you want to increase traffic and sales for your business, online or off, you need to consider customer testimonials as a powerful digital marketing tool. To help you understand more about how testimonials work,…

If you’re running a small business and are trying to get ahead, having solid customer reviews may be your key to success. But, most customers won’t write reviews just because. Often, getting a substantial amount of positive reviews comes down to a business’ initiative to convince customers for them. Nowadays, a good product is not…

(Both Positive and Negative) 92% of customers read online reviews. Online reviews are more important than ever for a brand’s reputation. It is important to read reviews, but most businesses fail to respond to them. This is a serious mistake. Read on to learn why you should respond to Google reviews, both positive and negative.…

Dealing with bad reviews is a nightmare for any business. But it’s the reality of running a company. It’s impossible to keep every customer happy so it’s best to plan ahead for these inevitable moments. Unfortunately, negative experiences turn into negative reviews, which means your brand is put on blast by disgruntled customers. The internet…

If you want to succeed in the current online business environment, you’ve got to get comfortable asking for reviews. Here are 3 ways to successfully ask for reviews.