the guru's blog

A Blog Dedicated to Inform & Educate The Local Business Owner

google ads

5 Ways to Determine if Google Ads are Right for Your Business

September 29, 2020

Considering adding Google Ads to your business’s marketing efforts? Use these five ways to determine if the costs and returns will balance out and actually be profitable for your business.

laptop-displaying-ppc-advertising-data-on-desk-with-phone-notebook-and-pencil-cup

Seven Strong Reasons to Add PPC Advertising to Your 2020 Marketing Mix

August 11, 2020

PPC advertising is a powerful tool available to business owners of all sizes. Learn about 6 myths and 7 benefits of PPC advertising and how it can improve your business today!

search engine marketing strategies

5 Benefits of Effective Search Engine Marketing Strategies

February 14, 2019

The average small business spends one percent of sales revenue on marketing. For some businesses, that could be a significant amount of money. For others, one percent of revenue may not give you much to work with. Whether your marketing budget is $100 or $100,000, you still want to spend that money on initiatives that work. One…

SEO vs SEM

SEO vs SEM: Understanding the Difference

September 10, 2018

When you’re learning about digital marketing you can often feel like a waterfall of acronyms is being thrown your way. If you’re just getting started then one of the first things that will jump out is SEO vs SEM. They both involve search engines, isn’t that enough? Not quite. Read on and we’ll explain the difference…

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