the guru's blog

If you’re running a small business and are trying to get ahead, having solid customer reviews may be your key to success. But, most customers won’t write reviews just because. Often, getting a substantial amount of positive reviews comes down to a business’ initiative to convince customers for them. Nowadays, a good product is not…

(Both Positive and Negative) 92% of customers read online reviews. Online reviews are more important than ever for a brand’s reputation. It is important to read reviews, but most businesses fail to respond to them. This is a serious mistake. Read on to learn why you should respond to Google reviews, both positive and negative.…

The Latest Small Business SEO Tips & Tricks You Need to Know Now A massive 99.7% of US companies are classed as small businesses. That’s a whole lot of companies out there, trying to get their message across. So how can you compete with the big players, and get your message across using your website?…

Looking for ways to help your small business succeed? Wondering what a Local SEO company can do for you? Implementing local SEO techniques is important for any company, big or small. It can be the one thing that takes your business from just getting by to beating out the local competition. However, most small to…

Dealing with bad reviews is a nightmare for any business. But it’s the reality of running a company. It’s impossible to keep every customer happy so it’s best to plan ahead for these inevitable moments. Unfortunately, negative experiences turn into negative reviews, which means your brand is put on blast by disgruntled customers. The internet…

If you want to succeed in the current online business environment, you’ve got to get comfortable asking for reviews. Here are 3 ways to successfully ask for reviews.

Did you know that over 84 percent of people trust online reviews? It’s interesting that consumers trust these reviews as much as a referral from a friend, colleague or family member. Are you harnessing the power of good reviews? Your business’ Google and Yelp reviews aren’t the only important positive feedback. Are you featuring the…

How can you generate more traffic to your website? What is the key to the success of your website? There are many SEO (search engine optimization) strategists that will tell you that inbound links are vital to any successful website. It’s important to know how to legitimately generate inbound links. It takes some time, but…

Link building is a classic SEO tactic that helps companies improve their rank. But, it’s only effective when implemented correctly. There are all kinds of link building myths out there, and even more, people who simply don’t know how to use link building techniques properly. It’s not as complicated as you might think to figure…