Link building is a classic SEO tactic that helps companies improve their rank. But, it’s only effective when implemented correctly.
There are all kinds of link building myths out there, and even more people who simply don’t know how to use link building techniques properly.
It’s not as complicated as you might think to figure out. All you need is a bit of guidance in the right direction
Here are four link building mistakes to avoid when working on your SEO strategy.
1. Building Too Slow
Don’t be the business owner who spends an hour placing a few links on their site and thinking their work is done. You can’t expect to see results from this; you have to keep working on your link building over time.
The more consistently you do this, the better. There’s no sense in waiting around to see a few results. It’s better to build quickly now and to leverage that growth moving forward.
2. Trying Not to Build “Too Fast”
Sometimes, it’s not that you want to build slowly but that you don’t want to build too fast.
In reality, there’s no such thing as building too fast.
Companies who have gotten flagged for this in the past didn’t get penalized for their link building. They were flagged because the quality of the content they were linking to didn’t meet Google’s standards.
Google knows spam when it sees it, but it won’t hurt you for generating a powerful amount of organic growth. After all, that’s the point!
3. Assuming Every Link Is Permanent
Another thing to think about is broken links. A good link building tool isn’t just useful for creating more links back to your site or other pages of your site. It’s also great to identify the links that aren’t working anymore.
The last thing you want is to spend so much time building out your links only to have some of them lead users to redirect errors. It’s a turn-off to your audience, and it doesn’t put you in good standing with Google, either.
4. Forgetting to Use Outbound Links
Last but not least, remember it’s not all about you. Make an effort to include outbound links to authoritative sites in your link building strategy, too.
This shows users you know what’s going on in your industry, that you keep up with trends and updates as new things emerge.
More so, it tells Google you’re doing things right.
Companies who only use internal links are just scratching the surface of link building. Those who have a balance of outbound and internal links, though, are more likely to rank higher.
Sidestepping Link Building Mistakes for SEO Success
Whether you’re just starting out building links for your business old school style, or using a link builder tool or you want to know how to make your current strategy more effective, you have to keep the above tips in mind for SEO success.
Here’s another good tip: Don’t be afraid to consult with SEO professionals.
You don’t have to take on the search world on your own. We’re here to help you navigate these rough waters.
Click here for help with link building, reputation management, local SEO and more.