the guru's blog

Video content helps create more personal and meaningful interactions, which not only strengthen your brand but also ultimately lead to customer satisfaction and loyalty. From live-streaming to testimonial videos, the possibilities for using video to connect with your audience are practically endless.

If you’ve got a small business—let’s say a startup or one that’s taking its first cautious steps—it’s normal to worry about your odds of success.  After all, most new businesses don’t make it out of the starting gates—in fact (according to Medium), about 90% fail. That applies to all kinds of businesses—from small ones to large…

Let’s take a moment to talk about your YouTube strategy. We’ve all heard about it–and most of us have probably wasted away at least one afternoon watching silly videos. Youtube generates one billion unique visitors each month. In fact, YouTube is the second most used search engine after Google! If you learn to use it…

If your business isn’t creating content on YouTube, you’re missing out on a huge marketing opportunity. In fact, there are already more than one billion active users on YouTube each month. That’s a lot of potential exposure! But you can’t just throw something up and expect success. You need to create a comprehensive YouTube marketing…