Search Engine Marketing/Pay Per Click (PPC)
Paid Search Marketing -- Increase Site Traffic & Revenue Fast
Jumpstart Your Success Online With Search Engine Marketing
You’ve built a fantastic website and have implemented some marketing tactics to help you rank organically. However, SEO tactics alone is a long term strategy and take time to see results.
The problem is – How do you get in front of those potential clients looking to buy your goods or services NOW?
Paid search engine marketing provides the short term results to get the ball rolling.
Properly done, (PPC) Pay-Per-Click advertising allows you to pay for top positions on search engines immediately.
Whether on search engines like Google & Bing, or social media platforms like Facebook and Instagram, paid media marketing delivers instant traffic of interested buyers of your goods and services and offers many ways to compliment your existing organic SEO strategies.
Paid Search Engine Marketing Services include
When it comes to search, Google is the most dominant platform by far.
Get to the top of a Google search page, for the keywords you want to be found for, with an effective Google AdWords campaign.
Our clients love running Google AdWords PPC campaigns with us because we get great results fast!
Social Media Advertising and Retargeting
With social media advertising, you can place ads directly in front of your audience to increase brand awareness, gather leads, and generate sales on the most popular social media channels.
Retargeting allows you to reconnect with customers who have clicked on your ads, abandoned a shopping cart purchase, or visited your site.
The search engine marketing experts at LocalBizGuru know what it takes to manage an effective PPC or social media advertising campaign.
We will manage your campaign from A-Z, optimizing your ads for more immediate results and achieving more efficient PPC rates.
PPC Campaign Setup
- Competitive analysis (if applicable)
- Keyword research
- Custom audience creation/remarketing setup if applicable (client must have necessary assets)
- Call tracking & recording with keyword analytics
- Dedicated landing page creation
PPC Campaign Management
- Creating targeted lead-generating PPC marketing campaigns.
- Creating multiple, highly targeted ad groups
- Monitoring and adjusting bid strategies based on performance across ad groups and keywords.
- Creating effective ad copy from users’ pain points.
- Monitor PPC performance by analyzing analytics conversion data.
- Decreasing the CPL (cost per lead) while increasing the campaign’s lead volume.
- Implementing A/B multivariate testing and other conversion optimization tactics for clients ads and landing pages.
- Reducing wasted ad spend by adding/removing positive and negative keywords.
- Ad extension optimizations to cut what’s not converting and increase what is.
- Continuous CTR (click through rate) improvement.
- Device bidding optimizations. Increase or decrease device bids based on conversions