What’s E-A-T? Why it Matters to Your SEO.
December 16, 2019
If you’ve been paying attention the last year or so to what’s been going on to your business website analytics, you might have seen significant fluctuations in your rankings and website traffic. Especially if the recent results are alarming, you may have been scrambling to understand what’s been going on. In your search for answers, …
How to Get the Most Out of Your Local SEO Strategies
November 29, 2019
Updated Nov. 29, 2019 For any local business, achieving and maintaining strong online visibility is critical for success. Furthermore, your client base must be able to find you via smartphone or your risk falling behind your competition. In fact, as of last year, 30% of mobile searches included a location. This means your local SEO…
8 Essential Strategies to Optimize Your Google Business Profile
September 29, 2019
If you own a local business – especially one that’s trying to increase influence and exposure in your local market – you’re always looking for effective marketing strategies to put yourself in front of prospective customers who are most likely to use your products and services. Unfortunately, many companies overlook one of the most potent…
Fake Online Reviews? Here’s What You Can Do About Them.
September 19, 2019
Online reviews are, bluntly, one of a potential customer’s best tools for choosing a company. Fake or malicious reviews can, thus, be a huge problem, requiring hours of your time spent on PR damage control rather than your core business. When you consider that 85% of consumers trust online reviews and 84% are unable to…
4 Ways to Get More Customer Reviews for Your Brand
September 11, 2019
How many online customer reviews does your business have? 84% of people trust online reviews as much as they trust references from their friends. If your business doesn’t have online reviews, then it is time you start proactively pursuing them. Customer reviews will help you gain new business by improving your local online visibility and…
Optimize for Voice Search Technology – 5 Changes to Make Today
July 18, 2019
It’s predicted that 50% of all searches will be done using voice search technology by 2020. Ever since its introduction in 2011 with Apple’s Siri, voice searches have evolved over the years and now there are many voice-activated applications in the market. Some of these voice-activated apps have human accuracy when delivering feedback to their…
4 Reasons Why Client and Customer Testimonials Work
May 29, 2019
67% of all consumers on the internet are influenced to make a purchase because of online reviews and customer testimonials. If you want to increase traffic and sales for your business, online or off, you need to consider customer testimonials as a powerful digital marketing tool. To help you understand more about how testimonials work,…
5 Winning SEO Strategies to Drive Local Organic Traffic
May 29, 2019
Building website traffic is either time-consuming or expensive. You can use search engine optimization (SEO) to drive organic traffic to your site. Or you can use paid advertising to buy traffic. But 60 percent of adults search for local product and service information on mobile devices. So why not focus on local traffic and serve…
3 Effective Link Building Strategies And Where to Find Them
April 18, 2019
Backlinks are still an important Google ranking factor, but the landscape is changing. Google is now very adept at weeding out poor low-quality links from strong authoritative links. Getting more links than your competitors is still a successful SEO strategy, but only if the links are from many diverse and reputable domains. In other words, the…