the guru's blog

If you’ve got a small business—let’s say a startup or one that’s taking its first cautious steps—it’s normal to worry about your odds of success.  After all, most new businesses don’t make it out of the starting gates—in fact (according to Medium), about 90% fail. That applies to all kinds of businesses—from small ones to large…

A digital marketing strategy for small local businesses is an extremely effective tool and crucial to help reach their marketing objectives. Every business, regardless of size, can benefit from using a local digital element in their marketing practice. Small local businesses, in particular, stand to gain the most from its inclusion. In this article, we…

To help you nurture the growth of your small local business, here are the top ten digital lead generation strategies that you can start using today.

Opened a Startup? Hire a Digital Marketing Agency and They Will Come If you are trying to build a brand that lasts, one of the best things you can do is hire a digital marketing agency. Not only are they another set of eyes for you, but they are also marketing experts that can set…

The Latest Small Business SEO Tips & Tricks You Need to Know Now A massive 99.7% of US companies are classed as small businesses. That’s a whole lot of companies out there, trying to get their message across. So how can you compete with the big players, and get your message across using your website?…

When you’re learning about digital marketing you can often feel like a waterfall of acronyms is being thrown your way. If you’re just getting started then one of the first things that will jump out is SEO vs SEM. They both involve search engines, isn’t that enough? Not quite. Read on and we’ll explain the difference…

As a small business owner, the opinions of your customers matter more than anything else. While you may feel powerless in the age of online reviews, the truth is, with proper brand reputation management you have more power than ever. Here’s a quick guide to the power of brand reputation management along with some tips…

Updated March 18, 2019 How does your website stack up to the nearly 2 billion other sites (and counting) existing on the World Wide Web? A routine website audit can show you where you’re shining and where you need some serious tweaking and work. With that said, doing it alone may not always be the…

I have had many meetings with prospective clients over the last few weeks and our discussions have been centered around the building of a new website and about the specific factors that will help their website get found in local searches. As we get to the part of the meeting where we discuss price, I…