the guru's blog

A Blog Dedicated to Inform & Educate The Local Business Owner

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Google’s Core Updates: 4 Ways to Future Proof Your Content Today

July 5, 2021

Rather than scramble to adjust your existing content every time Google releases core updates, focus on the consistencies – user experience and content value.

An effective SEO content strategy gets results

How to Set Up an Effective SEO Content Strategy in 4 Steps

June 7, 2021

The saying, “content is king” has become a cliché in marketing circles — but it still holds true. In order to attract customers to your business, you need to first attract them to your website. And in order to attract them to your website, you must first have some valuable content in place. Developing an…

Writing SEO-Friendly Meta Descriptions in 2021

Meta Descriptions in 2023: SEO-Boosting Best Practices

May 31, 2021

Even though meta descriptions are not weighted heavily in search algorithms, they offer searchers an important glimpse into the content of your website, offering an indirect, but powerful signal to help you rank well in search engine result pages. Here are some SEO-boosting best practices.

building domain authority with backlinks

6 Ways to Build Domain Authority with Backlinks

May 12, 2021

Backlinks essentially act as referrals from other websites, using them to prove your domain authority. Here are 6 ways to acquire more backlinks to build the domain authority of your site.

SEO Trends in 2021

8 Highly Effective SEO Trends in 2021 For Your Business

April 15, 2021

To achieve top-ranking SEO performance for your site, staying informed of SEO trends in 2021 is imperative. Here are 8 SEO Trends to leverage for your business.

Core Web Vitals

Can Core Web Vitals Be Improved By a Good Hosting Solution?

March 8, 2021

Learn about Core Web Vitals – the latest ranking signals in Google’s algorithm – and how the right hosting solution can be the difference in getting a passing score. and a ranking boost.

SEO Copywriting

Why SEO Copywriting is Critical for Success & 7 Tips to Get You Started

January 4, 2021

In 2021, SEO copywriting is a marketing method that your company can’t afford to be missing. Here’s what SEO copywriting is and how you can start leveraging it.

ADA Website Compliance - corner of laptop keyboard with blue accessibility key and wheelchair icon

Four Fantastic Reasons Why ADA Website Compliance is Critical in 2021

December 7, 2020

Reasons for prioritizing ADA website compliance are numerous. These four reasons show why accessible websites are more important in 2021 than ever before.

on-page seo in 2022

On-Page SEO in 2022 – An Actionable and Effective Guide

September 22, 2020

Updated 3/27/2022 SEO is an important aspect of all marketing strategies, especially if you’re looking to improve your search engine visibility and increase web traffic. On-page SEO in 2022, in particular, has been shown to boost your organic traffic and help you rank higher in SERPs (search engine result pages) – be it on the…

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