the guru's blog

It’s the planning time of the year. With just a few days to spare before 2020 marketing efforts kick in, it’s time to take a close look at your digital marketing plan and maximize its potential as a key growth driver for your business. Successful marketers don’t just repeat their previous year’s efforts. They treat…

If you’ve been paying attention the last year or so to what’s been going on to your business website analytics, you might have seen significant fluctuations in your rankings and website traffic.  Especially if the recent results are alarming, you may have been scrambling to understand what’s been going on. In your search for answers, …

So, how do you feel when you’re keen on playing a YouTube video, but first there’s that video ad?  You really get into that ad, right?  Kidding.  You know the drill. You look to the bottom right, hoping against hope the old “Skip this ad” pops up, the faster the better.  Oh, by the way, how…

Updated Nov. 29, 2019 For any local business, achieving and maintaining strong online visibility is critical for success. Furthermore, your client base must be able to find you via smartphone or your risk falling behind your competition. In fact, as of last year, 30% of mobile searches included a location. This means your local SEO…

If you’ve got a small business—let’s say a startup or one that’s taking its first cautious steps—it’s normal to worry about your odds of success.  After all, most new businesses don’t make it out of the starting gates—in fact (according to Medium), about 90% fail. That applies to all kinds of businesses—from small ones to large…

If you own a small, local business, you might think that internet marketing strategies are important for the big guys on the block, but not for you.  Think again.  Internet marketing is even more important for small businesses whose customer base is primarily or exclusively local.  Using strategies like local search optimization and social media…

A digital marketing strategy for small local businesses is an extremely effective tool and crucial to help reach their marketing objectives. Every business, regardless of size, can benefit from using a local digital element in their marketing practice. Small local businesses, in particular, stand to gain the most from its inclusion. In this article, we…

To help you nurture the growth of your small local business, here are the top ten digital lead generation strategies that you can start using today.

If you’re not using local social media marketing to market your local business and site, it’s time to jump-start your profiles. Keep in mind that Facebook alone has 2.19 billion active users on a monthly basis. Thousands of those users could be in your city, looking for a product or service your company offers. So…