Email marketing is one of the most powerful marketing channels out there.
It may not be new and it may not be sexy, but it works. Email works so well that, when done right, it blows most of the other marketing channels out of the water.
Many marketers are seeing an ROI of nearly 40 to 1 with email. Those numbers aren’t possible with any other marketing method–digital or otherwise.
Whether you’re just getting into email marketing or are a seasoned pro, keep reading for a quick look at three email marketing tips you can use right now to gain more subscribers and build trust with your audience.
Subscriber Building Email Marketing Tips
Give Subscribers Real Value
At a time when just about everyone is constantly bombarded with marketing offers, breaking through can be tough.
One of the best ways to break the ice with email is by offering subscribers something of real value. This can be done in two ways:
- Give new subscribers something that can only be had by signing up for your emails
- Give subscribers so much value in your emails that they can’t possibly resist subscribing
One of the most effective ways to build an email list is to give new subscribers a free item or a very compelling discount.
This could be a free resource that teaches subscribers more about a topic that’s relevant to your brand or a coupon for a popular product you sell.
Once you’ve hooked a new subscriber, you’ve got to keep feeding them relevant, helpful information and offers that keep them interested and engaged with your organization.
For some, this might mean a constant stream of coupons, for others it could just be relevant news and useful information.
Get to Know Your Subscribers
Another effective way to build and maintain your email list is by using personalization in your email sends.
While sterile, generic emails can be effective, those that use personalization tend to get opened more often and are more effective at converting subscribers into customers.
Personalization can be as simple as including the subscriber’s name in the subject line or body of the email when and where it’s appropriate or as advanced as using data to target subscribers with relevant information and offers more effectively.
Test Everything
One of the best email marketing tips we can suggest is to test every element of your emails.
If you want to add new subscribers and keep the ones you’ve got, you have to put your best foot forward. The best way to do that is most often through testing and figuring out what works best.
Try running an A/B test on your email subscription landing page to determine which approach is most effective for attracting new subscribers.
And always, always, always test your emails before sending them to make sure they’re error-free and effective in the major email clients.
Your Next Email Marketing Campaign
If you’re not fully utilizing the power of email marketing, you’re missing out. Plug these email marketing tips into your marketing toolkit to take full advantage of the platform today.
The great thing about email is that it’s relatively inexpensive and easy to use. Check out the rest of our blog for more ways to help take your digital marketing to the next level.
