New Heights ABA

New Heights ABA specializes in Applied Behavior Analysis (ABA) therapy for children aged 1 to 10 diagnosed with autism.

With two locations in Middleburg Heights and Warrensville Heights, they provide personalized care using the latest ABA methodologies.

Their dedicated team fosters inclusive environments, working closely with families to empower children towards progress and independence.

Committed to excellence, New Heights ABA is an established and trusted leader in autism therapy in the Northeast Ohio community.

New Heights ABA faced many challenges as it endeavored to enhance its online presence, particularly concerning its website and brand identity.

Initially, the center’s founder, Sandi Lehr, had constructed a basic website, which served its purpose adequately in the early stages of the business.
However, as New Heights ABA progressed and evolved, it became increasingly evident that its online platform needed to reflect the maturity of the company and the uniqueness of its services.

Despite recognizing this need for evolution, Sandi encountered significant hurdles in actualizing her vision. Attempting to address the website’s shortcomings, she enlisted the help of a friend who happened to be a website developer to create an updated version of her website.
Unfortunately, this collaboration proved to be more of a hindrance than a solution.

The timing of the initial request, right before the onset of the COVID-19 pandemic, led to numerous delays and challenges in connecting in person so that Sandi’s vision could be understood.

Consequently, New Heights ABA found itself in a challenging position, with an outdated website that failed to capture the essence of its brand or effectively engage its audience.

When New Heights ABA turned to LocalBizGuru after a disappointing experience with their previous web design agency, they found a partner dedicated to understanding and realizing their brand vision.

Influenced by a recommendation from Sandi’s business attorney, who had used LocalBizGuru to design her law firm’s website, the decision to collaborate with LocalBizGuru was fueled by their reputation for expertise in website development and branding.

From the outset of the project, which combined both a re-brand and a new website launch, LocalBizGuru exhibited remarkable agility and responsiveness, a stark contrast to the previous agency’s stagnation and long response times.

Within just eight weeks of project commencement, the website went live, signaling a significant shift in momentum and progress.

At the heart of LocalBizGuru’s approach was a deep commitment to understanding New Heights ABA’s unique brand identity. The team worked hard to interpret Sandi’s design aspirations to seamlessly blend professionalism with fun.

Sandi expressed excitement at the opportunity to infuse playfulness into the website, incorporating movement and texture for added engagement.
This understanding led to a brand identity that authentically resonated with New Heights ABA.

Sandi expressed her appreciation: “Aaron and his team at LocalBizGuru really understood our brand, aligning it perfectly with our focus on the families we serve, our partnerships, and the things we do in the community.”

The redesign of the New Heights ABA logo held particular significance, embodying Sandi’s personal connection to the business, where she used her own children as inspiration for the original design.

The logo embodies a symbol of the company’s mission and values.

Discussions surrounding the logo’s representation of core values were approached with empathy and patience, acknowledging its emotional weight.

Recognizing the importance of secure document storage coupled with efficiency, LocalBizGuru reconstructed the website to facilitate HIPAA-compliant form submissions directly on the platform.
This feature not only saved time for prospective clients but also assured them of the safety of their data.

The relaunch of the New Heights ABA website marked a moment of immense satisfaction for Sandi, who expressed overwhelming happiness with the outcome, stating, “I feel like what I got is 1000 times better than what I expected. When I saw the site, I said, ‘This is exactly how I want us to be portrayed.’”

Even post-launch, LocalBizGuru remains indispensable to New Heights ABA’s digital strategy. Their ongoing support includes monthly website updates to reflect changes in staff and services, alongside regular blog posts to enhance engagement and visibility.

The collaboration between New Heights ABA and LocalBizGuru yielded significant and tangible results, impacting various facets of the business:

• Improved Quality of Job Applicants:
  After the website redesign, in addition to attracting new customers, New Heights ABA was able to attract high-quality prospective employees who were impressed by the center’s employer brand, professionalism, culture, and values.
• Brand Perception Shift:
  The revamped website and brand image matched the professionalism and skill found at New Heights ABA, fostering greater trust among potential clients and families.
• Enhanced User Experience (UX):
  Integrating HIPAA-compliant form submissions facilitated smoother client interactions, ensuring data security and confidentiality.

As their partnership is ongoing, New Heights ABA has found a dependable ally in LocalBizGuru—a proficient website, design, and digital marketing agency—ensuring their marketing goals are realized beyond expectation.