BINA

BINA, a non-profit organization based in Brooklyn, New York, is dedicated to supporting stroke and brain injury survivors throughout their recovery and rehabilitation journey.

Founded by Chavie Glustein, BINA provides comprehensive support to individuals and families, offering a wide range of services, including referrals to rehabilitation facilities, therapy, counseling, support groups, medical advocacy, and educational assistance.

Extending its reach beyond New York, BINA offers vital support to communities across the United States, Canada, Israel, and Europe, serving as a beacon of support for those affected by stroke and brain injury.

BINA encountered several challenges as it expanded its services and programs over the years.

The existing website struggled to keep up with the organization’s growth, presenting outdated structure and appearance issues. This hindered user experience and failed to effectively showcase BINA’s evolving range of services and events.

Moreover, manual data entry and management processes for event registrations and inquiries led to inefficiencies and errors. As BINA prepared for its annual fundraising event, a critical challenge emerged.

With the event on the horizon, there was an urgent need for a custom solution to manage registrations, streamline event logistics, and enhance user experience. The time constraints and specific event requirements demanded a swift and tailored response to ensure the event’s success.
Furthermore, limited online visibility posed a significant challenge in reaching and engaging with a broader audience seeking support for stroke and brain injury recovery.

Elana Felder, Program Coordinator at BINA, recalls, “Our website was basic and outdated. We needed a solution to better represent our services and streamline our operations.”

LocalBizGuru swiftly mobilized to address BINA’s pressing needs from day one.

Recognizing the importance of the annual fundraising event and its unique challenges, LocalBizGuru collaborated closely with BINA to develop and implement a customized solution.

LocalBizGuru’s expertise in website development, design, SEO, and digital marketing proved instrumental in delivering tailored solutions to meet BINA’s unique needs.

Elana explains, “We chose LocalBizGuru for their advanced knowledge and expertise. They understood our vision and were committed to helping us achieve our goals.”

LocalBizGuru began the project by thoroughly assessing BINA’s requirements and objectives.

Collaborating closely with BINA’s team, they designed and developed a modern, user-friendly website tailored to effectively showcase BINA’s services, events, and resources.

The revamped website featured updated content, intuitive navigation, and design to enhance user experience.

“We were impressed by LocalBizGuru’s responsiveness and expertise. They guided us through every step of the process, ensuring our website accurately reflected our mission and values,” says Elana.

In addition to website redesign, LocalBizGuru implemented advanced features to streamline event management and data processing.

They integrated sign-up forms with transaction processes, enabling seamless event registrations and automated data storage in Excel sheets. This automation significantly improved operational efficiency, reducing manual efforts and minimizing the risk of errors.

“We appreciated LocalBizGuru’s attention to detail and commitment to finding tailored solutions to our challenges. The integration of sign-up forms and data automation streamlined our event management processes,” notes Elana.

To enhance online visibility and reach, LocalBizGuru executed SEO strategies to improve BINA’s search engine rankings and attract more visitors to the website.

By optimizing keywords and enhancing content structure, they bolstered BINA’s online presence, making it easier for individuals and families to find support for stroke and brain injury recovery.

Elana adds, “LocalBizGuru’s SEO expertise helped increase our online visibility, which enabled us in our goal of reaching and supporting a wider audience seeking our services and resources.”

The collaboration between BINA and LocalBizGuru yielded significant and tangible results, impacting various aspects of the organization’s operations:

• Streamlined Event Management:
  LocalBizGuru transformed BINA’s fundraiser operations with a user-friendly website and registration platform. Seamless registration, transaction processing, and effortless sponsor management replaced tedious manual work. The result was smooth event planning, satisfied sponsors, and a highly successful event.
• Enhanced User Experience:
  The redesigned website provided visitors with a more engaging and intuitive experience, making it easier for individuals and families to access BINA’s services, programs, and resources.
• Improved Data Management:
  Automating form submissions and data storage in Excel sheets eliminated manual data entry tasks, reducing the risk of errors and ensuring accurate and organized information management.
• Increased Visibility and Reach:
  The modernized website, coupled with SEO enhancements, improved BINA’s online visibility, attracting more visitors and, most importantly, expanding the organization’s reach to a broader audience seeking support for stroke and brain injury recovery.

As their partnership continues, BINA and LocalBizGuru remain dedicated to ongoing website and SEO improvements and enhancements to further support the organization’s mission of assisting stroke and brain injury survivors on their journey to recovery and rehabilitation.