Video Marketing For Your New Business
Are you just starting a new business and looking for ways to promote it? There are many ways to go about promoting your idea, but one of the best and most convenient is through video content.
Video marketing has grown to be an integral part of any business, big or small. Whether you’re launching a new product, promoting an event, or launching a new website, the chance of success is increased if you use video as one of your promotional tools.
In this blog post, we’re going to share some video promotion ideas that will help you build a community of loyal customers and push your business forward.
But before we do that, let’s look at why video content marketing is important for your business.
Why Are Videos So Important?
When created well and through the right platforms, videos can be an effective tool for your brand to communicate with a target audience. Here are some concrete reasons for this.
Videos offer customers a better explanation of your product
If you are just starting your business, you need to offer your target customers some education on how to use your product. In a recent survey by Wyzowl, 94 percent of marketers acknowledged that video content marketing has helped their audience understand their products or services better.
Videos can guarantee a good return on investment
With the right technology and video content organization, you are likely to get a good return on investment. Videos should be of high quality with lots of useful content that solves your customers’ needs.
People like watching videos
Your customers will find it easier to watch a video explanation of your product than to read about the same. As far back as 2017, YouTube wrote on their blog that users watch a billion hours of content every single day. Think of what that number is today!
You can use videos in a variety of ways
You can choose the best way and platform to post your video. Some leading places for video content marketing include Facebook, YouTube, Instagram, TikTok, LinkedIn, and Snapchat. Currently, several social media platforms are even offering live video options.
Videos make your SEO better
Videos are 53 times more likely to push your website to Google’s first page, according to Search Engine Watch. This is because Google includes videos at the top page for most searches.
6 Video Promotion Ideas for Your Marketing Strategy
With more people preferring videos to other content marketing, it is important to ensure that you promote your content to get the most out of it. Here are some video promotion strategies to use for your business:
1. Post teasers
If you have a big announcement or you plan on launching something new, then a teaser video is an excellent way to build anticipation about your product or service before the launch day. Teasers should be short and well-executed.
The major purpose of teaser videos is to convince clients to click on your main website. You can post them on your social media platforms and include links to the full video on your site.
2. Run video campaigns on social media
There is no harm in spending a little extra coin to ensure that your video reaches a wider audience. You’ve already paid some good money to produce a quality video. So why not promote it? Social media platforms such as Facebook, Twitter, and LinkedIn provide paid-up promotions for users.
They even make it better by allowing you to choose your target audience. Once your audience finds your video content relevant and interesting, they will likely share it on their timelines. This will lead more people to your landing page and ultimately boost your SEO rankings.
3. Include the video in your email marketing
Email marketing is still one of the most effective ways to grow your customer base.
The average person uses at least two email accounts, and this channel gets the highest open rates. If you have an email list, go through it and select customers who have purchased a similar product to what you are offering.
Do not email everyone because you may bug some people. However, emails that include videos are more likely to boost your click-through rate. Therefore, consider adding a short teaser video to your next email marketing campaign.
4. Ask your audience to share your video
It might seem an obvious trick, but asking your friends to share your content is one of the most reliable video promotion ideas.
There is a high chance that your other friends’ lists include someone who might need your products or services.
You can also leverage the power of social media by adding a share button on all the videos on your platform. Anyone who finds them relevant will share them with other interested parties, even without your request.
5. Optimize your video thumbnails
Video thumbnails are powerful tools for enticing viewers to click on your videos and watch them.
They are the first thing people see when they come across your content. Think of them as advertisements to entice them to click on the post rather than scrolling past it.
YouTube reported that videos without a thumbnail have less than a 1% chance of being clicked on.
Choose an image that matches your product description to optimize your thumbnails. You can also add markups and effects to improve the appearance of the images.
6. Pin your video to the top of your social media accounts
With the rise of social media, it is important to pin your video to the top of your Facebook, Twitter, and Instagram for maximum visibility. Not many people will watch the videos you place at the bottom of your feed. Facebook and Twitter automatically push older posts to the bottom to keep the feed fresh.
Not only does this make it hard for people to find your video, but it also makes them forget about it if they scroll past. However, if you pin your video at the top of your social media account, then you will get more traffic and more views.
Video Promotion Ideas: The Takeaway
Videos are one of the most effective methods of engaging customers. With our video promotion ideas, you can produce and publish valuable content for your clients.
Are you looking for a way to promote your videos without having to do all the hard work? We can help. With more than fifteen years of digital marketing experience, we believe our expert team will deliver your videos to the right audience.
Contact us today to learn more about how we can support your business to increase its visibility.
