the guru's blog

A Blog Dedicated to Inform & Educate The Local Business Owner

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All businesses need to cultivate high website credibility, both in the eyes of their online audience and for the sake of strong SEO page ranking. But some things can all too easily slip the net when it comes to updating your content, and it’s essential to pay attention. Let’s take a close look at the most common mistakes that could impact your online brand website credibility.

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Do You Really Generate Business By Blogging? One of the most frequent comments and questions I get when discussing the benefits and value of blogging and using the inbound methodology for small business is – “Bottom line do you get business from doing it???” While I thought I had touched on it in my previous blog, evidently […]

Do Consistent Business Listings Really Affect Your SEO Rankings? I wanted to use my holiday vacation time to share the following post. It is about recent conversations I have had with friends, prospects, and people that want to know more about SEO and the competitive factors that help them rank higher. Specifically their business listings. […]

Link Development & SEO Digital marketing is the bread and butter for small businesses. But there’s more to search engine optimization (SEO) than keywords and content. Without a proper link building strategy, you won’t get far in the search engine page results (SERPs). However, building quality links takes time and a solid plan. In the following […]

In digital marketing, Google business reviews are too important to ignore. Why? Customers will spend 31% more if there are positive reviews for your business. Additionally, customer reviews can have a significant impact on your SEO. This is particularly true when it comes to local searches. These days, review signals are an important factor for […]

How much is a reputation worth? $537 billion. If you thought you couldn’t afford to invest in online reputation management, think again. Nurturing your online reputation does require constant effort, but that reputation can make or break your company. Fortunately, we’ve compiled the necessary basics of online reputation management to get you started. Follow these […]

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