The Healthy Smile Dental Center — Dr. Jeffrey Gross, DDS, FAGD

The Healthy Smile Dental Center, led by Dr. Jeffrey Gross, DDS, FAGD, serves patients in Eastlake, Ohio with a full range of general and cosmetic dental services—from routine cleanings to dental implants, root canals, and Invisalign. Dr. Gross built his practice on clinical skill and genuine patient relationships. But even an excellent dentist with a devoted patient base can struggle to compete in local search when the digital foundation isn’t in place.

When Dr. Gross first connected with LocalBizGuru, his online presence significantly underrepresented the quality of his practice. The website had a Domain Authority under 8 with virtually no backlinks, and the practice had collected only 19 Google reviews despite years of serving satisfied patients.

The result was predictable: when prospective patients in Eastlake searched for a dentist—especially for high-value procedures like implants, root canals, and Invisalign—The Healthy Smile Dental Center wasn’t showing up. Competitors with stronger digital footprints were capturing that search demand instead.

LocalBizGuru began with the fundamentals: a full SEO audit and website repair, manual citation building to establish local consistency, and review generation software to convert Dr. Gross’s loyal patient base into a visible, growing online reputation. Blog content and social media posting were added to build topical authority and keep the practice active across search signals.

As the relationship grew, so did the scope of the work. Several years into the engagement, LocalBizGuru rebuilt and refreshed the website entirely—modernizing the design, improving page speed, and ensuring full mobile responsiveness. Ongoing services expanded to include active link building, consistent content marketing, and continued reputation management.

The long-term nature of the partnership made a measurable difference. Local SEO is a compounding investment, and the results that took shape over years reflect what sustained, strategic effort looks like in practice.

The Healthy Smile Dental Center now holds consistent first-and-second-position rankings across Eastlake for every major service category—and the practice’s digital footprint is virtually unrecognizable from where it started.

Website Authority Growth

• Domain Authority: Grew from under 8 to 28
• Backlinks: Grew from 7 across 3 domains to 1,747 across 419 domains

Reputation & Reviews

• Review Count: Grew from 19 to 181
• Star Rating: Improved from 4.79 to 4.81 stars

GBP Visibility & Rankings

• 18,010 total views via Google Search & Google Maps
• 1,430 total calls
• 1,180 direction requests
• 1,050 website visits from GBP
• Consistent #1–2 rankings in Eastlake, OH across 100 square miles for all primary terms:
  • “Dental implants Eastlake OH” — Avg. Rank: 1.18
  • “Root canal Eastlake OH” — Avg. Rank: 1.97
  • “Eastlake cosmetic dentistry” — Avg. Rank: 2.11
  • “Eastlake dental clinic” — Avg. Rank: 2.18
  • “Invisalign dentist Eastlake OH” — Avg. Rank: 2.0

Timeframe

2016 – 2025