ForeverLawn Northern Ohio

ForeverLawn Northern Ohio is a franchise dealership specializing in premium synthetic grass solutions—with a particular focus on dog-friendly turf that holds up to heavy use, eliminates mud, and keeps yards clean year-round. Their customers tend to be passionate, high-intent buyers who have done their research and know exactly what they want. The challenge isn’t convincing people that artificial grass is worth it. The challenge is making sure ForeverLawn Northern Ohio is the name they find when they’re ready to buy.

Running a franchise comes with built-in constraints. ForeverLawn Northern Ohio was working with a franchise-provided website that offered limited room for customization—making traditional on-site SEO work difficult before the relationship with LocalBizGuru began.

On the advertising front, their Google Ads campaigns had been running for three years with a click-through rate under 1%—a clear sign the ads weren’t resonating. Leads were inconsistent, cost per conversion was high, and there was no reliable pipeline of qualified prospects coming in.

Meanwhile, the map pack—where high-purchase-intent buyers turn first—was dominated by other installers. ForeverLawn Northern Ohio had strong reviews and a loyal customer base, but the combination of franchise website constraints, underperforming ads, and low local search visibility meant the business was leaving significant revenue on the table.

LocalBizGuru addressed all three problem areas simultaneously: local SEO, the website, and paid advertising.

On the local SEO side, the team launched a GBP SEO Accelerated campaign—the same high-intensity local ranking strategy deployed for competitive niches—combined with a full citation audit and build, GBP listing and video optimization, authority stacking, and geo-relevant content. Review generation software was added to systematically grow an already strong reputation.

The website situation was resolved by rebuilding and refreshing the site entirely—creating a platform optimized for SEO, speed, and user experience, and hosting it on a premium web care plan. This gave the team the flexibility to optimize properly and gave customers a site that converted.

For paid search, LocalBizGuru took over full campaign management, rebuilding the ads from the ground up with A/B testing, audience refinement, conversion tracking, and custom landing pages designed to match ad intent. The goal wasn’t just more clicks—it was more qualified buyers moving toward a purchase.

Across local SEO and paid advertising, the results were dramatic and measurable.

Local SEO Improvements

• Domain Authority: Grew from DA 13 to DA 17
• Backlink Profile: Grew from 491 links across 127 domains to 2,826 links across 293 domains
• Review Count: Grew from 28 to 45
• Star Rating: Improved from 4.9 to 4.96 stars
• Average #1–2 Map Pack Ranking: Across 2,827 square miles for all primary terms:
  • “Artificial turf installer” — Avg. Rank: 1.8
  • “Playground turf installation” — Avg. Rank: 1.88
  • “Artificial grass for dogs installers” — Avg. Rank: 1.6

PPC Performance

• CTR: Increased from under 1% to 10.91% (+1,185%)
• Conversions: Grew from 187 to 528 (+282.6%)
• Conversion Rate: Jumped from 2.4% to 13.2% (+546.9%)
• Cost Per Conversion: Dropped from $64.92 to $47.18 (−37.6%)

Timeframe

May 2022 – March 2025