How To Use Local Social Media Marketing To Drive Customers To Your Brick & Mortar Store
If you’re not using social media to market your local business and site, it’s time to jump-start your profiles.
Keep in mind that Facebook alone has 2.19 billion active users on a monthly basis. Thousands of those users could be in your city, looking for a product or service your company offers. So if you’re a local company who wants to drive more customers to your store, local social media marketing is the way forward.
You can use social media marketing with other SEO tips and tricks to help your efforts. If you need more help with social media marketing, here are some things you need to consider.
Quality Over Quantity
When you post on your social media profile, you don’t need to do it every day. Even if you spend only 6 hours a week on social media, you’d still be able to get your brand’s message to get to your customers regularly. But when you want to ensure that your social media marketing campaign becomes successful, you need to remember that quality will beat quantity all the time.
Customers shop at your business because of your value. Don’t hesitate to develop an online personality that will give more reasons for your customers to come back. Build a meaningful relationship with your followers to build your business reputation.
Influencers are a Key to Success
If you want to know how to build a social media following, one good step is to reach out to influencers. These are people on social media who have hundreds upon thousands of followers. They cater to a specific niche and people follow them because they’re the authority on that topic.
Reach out to influencers from your town or state. Ask if they can promote and showcase your product to their followers and include a link to your site on their next social media post. If you don’t sell physical products, ask if they can endorse your business in exchange for a small sponsorship.
Use Social Media Marketing Tools
Not sure what local customers are into or how to build a social network your followers will stay interested in? Not sure how to boost local Google reviews or Yelp reviews? Use tools like BuzzSumo, Scoop It, or EpicBeat.
These tools let you perform social listening, find local influencers for a specific niche, curate content, and monitor mentions. You can track their use of hashtags, how often they mention your ads or brand, and then use that data to improve future marketing projects.
Other tools to consider include social media management platforms like Hootsuite or Buffer. These platforms help you keep track of and manage your many social media channels. You can schedule, monitor and analyze your posts all from one dashboard – making your job that much easier.
Learn Local Social Media Marketing Today!
Like other digital marketing tools and tactics, social media marketing is something that you as a small business can take advantage of.
However, the main benefit of using this strategy is that it helps make your company more visible by widening your reach. It provides an easy means for current and future customers to reach you and talk to you.
Do you need help with your local social media marketing campaign? Contact us today and we’ll get you started.