the guru's blog
A Blog Dedicated to Inform & Educate The Local Business Owner
5 Ways to Determine if Google Ads are Right for Your Business
September 29, 2020
Considering adding Google Ads to your business’s marketing efforts? Use these five ways to determine if the costs and returns will balance out and actually be profitable for your business.
Seven Strong Reasons to Add PPC Advertising to Your 2020 Marketing Mix
August 11, 2020
PPC advertising is a powerful tool available to business owners of all sizes. Learn about 6 myths and 7 benefits of PPC advertising and how it can improve your business today!
5 Benefits of Effective Search Engine Marketing Strategies
February 14, 2019
The average small business spends one percent of sales revenue on marketing. For some businesses, that could be a significant amount of money. For others, one percent of revenue may not give you much to work with. Whether your marketing budget is $100 or $100,000, you still want to spend that money on initiatives that work. One…
SEO vs SEM: Understanding the Difference
September 10, 2018
When you’re learning about digital marketing you can often feel like a waterfall of acronyms is being thrown your way. If you’re just getting started then one of the first things that will jump out is SEO vs SEM. They both involve search engines, isn’t that enough? Not quite. Read on and we’ll explain the difference…