the guru's blog

A Blog Dedicated to Inform & Educate The Local Business Owner

word-of-mouth marketing

Word-of-Mouth Marketing – 8 Powerful Ways to Amplify it Digitally.

October 29, 2020

Word-of-mouth marketing. Here are 8 ways to digitally amplify when people have a great experience with your business, so they spread the word further.

Fight Google My Business Spam

5 Useful Ways to Combat Google My Business Spam

February 17, 2020

Google My Business is a useful tool for local businesses and their customers alike. However, it becomes a lot less useful for everyone when it is taken over by spam. In the long term, this includes the spammers themselves. Why is Google My Business Spam so Much of a Problem? As GMB grows, so does…

fake online reviews

Fake Online Reviews? Here’s What You Can Do About Them.

September 19, 2019

Online reviews are, bluntly, one of a potential customer’s best tools for choosing a company. Fake or malicious reviews can, thus, be a huge problem, requiring hours of your time spent on PR damage control rather than your core business. When you consider that 85% of consumers trust online reviews and 84% are unable to…

customer reviews

4 Ways to Get More Customer Reviews for Your Brand

September 11, 2019

How many online customer reviews does your business have? 84% of people trust online reviews as much as they trust references from their friends. If your business doesn’t have online reviews, then it is time you start proactively pursuing them. Customer reviews will help you gain new business by improving your local online visibility and…

customer testimonials

4 Reasons Why Client and Customer Testimonials Work

May 29, 2019

67% of all consumers on the internet are influenced to make a purchase because of online reviews and customer testimonials. If you want to increase traffic and sales for your business, online or off, you need to consider customer testimonials as a powerful digital marketing tool. To help you understand more about how testimonials work,…

positive reviews

4 Great Tips to Get Those Coveted Positive Reviews Online

April 15, 2019

If you’re running a small business and are trying to get ahead, having solid customer reviews may be your key to success. But, most customers won’t write reviews just because. Often, getting a substantial amount of positive reviews comes down to a business’ initiative to convince customers for them. Nowadays, a good product is not…

Google Reviews

Google Reviews: 5 Great Reasons Why You Should Respond to Them All

April 9, 2019

(Both Positive and Negative) 92% of customers read online reviews. Online reviews are more important than ever for a brand’s reputation. It is important to read reviews, but most businesses fail to respond to them. This is a serious mistake. Read on to learn why you should respond to Google reviews, both positive and negative.…

negative reviews

3 Proven Tips for Dealing With Negative Reviews Online

October 22, 2018

Dealing with bad reviews is a nightmare for any business. But it’s the reality of running a company. It’s impossible to keep every customer happy so it’s best to plan ahead for these inevitable moments. Unfortunately, negative experiences turn into negative reviews, which means your brand is put on blast by disgruntled customers. The internet…

asking for reviews

Asking For Reviews: 3 Successful Tactics

October 15, 2018

If you want to succeed in the current online business environment, you’ve got to get comfortable asking for reviews. Here are 3 ways to successfully ask for reviews.

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