SEO trends are constantly evolving to not only help consumers find more relevant answers to their queries, but also to help businesses get in front of their ideal customers. For small business...
Google My Business is a useful tool for local businesses and their customers alike. However, it becomes a lot less useful for everyone when it is taken over by spam. In the long term, this...
Your Google My Business profile is key to how customers find you – in fact, 64% of consumers use it to find a business’s contact details and address, get directions, etc. But more and...
If you’ve been paying attention the last year or so to what’s been going on to your business website analytics, you might have seen significant fluctuations in your rankings and...
Updated Nov. 29, 2019 For any local business, achieving and maintaining strong online visibility is critical for success. Furthermore, your client base must be able to find you via smartphone or...
If you own a local business—especially one that’s trying to increase influence and exposure in your local market—you’re always looking for effective marketing strategies to put...
Online reviews are, bluntly, one of a potential customer’s best tools for choosing a company. Fake or malicious reviews can, thus, be a huge problem, requiring hours of your time spent on PR...
How many online customer reviews does your business have? 84% of people trust online reviews as much as they trust references from their friends. If your business doesn’t have online...
It’s predicted that 50% of all searches will be done using voice search technology by 2020. Ever since its introduction in 2011 with Apple’s Siri, voice searches have evolved over the years...
67% of all consumers on the internet are influenced to make a purchase because of online reviews and customer testimonials. If you want to increase traffic and sales for your business, online or...
Building website traffic is either time-consuming or expensive. You can use search engine optimization (SEO) to drive organic traffic to your site. Or you can use paid advertising to buy traffic...
Backlinks are still an important Google ranking factor, but the landscape is changing. Google is now very adept at weeding out poor low-quality links from strong authoritative links. Getting more...
